THE SOCIAL EFFECT OF ADVERTISING ON THE NIGERIAN STUDENTS
- Project Research
- 1-5 Chapters
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- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 5000
EXCERPT FROM THE STUDY
Advertisers have found their recess with teenagers. They have become very creative when it comes to marketing to this group of people. It is often noticed that advertising geared towards this demographic is often visual, interactive, incorporates catchy slogans, employ celebrities to fix the products, and is simple yet effective in its language. A typical example is the billboard adverts of Glo Communications that uses celebrities in the advertisement.
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