LAGOS RESIDENT'S ASSESSMENT OF COCA COLA AND PEPSI'S ENGAGEMENT OF PUBLIC RELATIONS AS A TOOL FOR ENHANCING THEIR COPERATE IMAGE
- Project Research
- 1-5 Chapters
- Quantitative
- Simple Percentage
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 3000
EXCERPT OF THE STUDY
A comparison between Coca Cola Company and its greatest rival PepsiCo reveals interesting facts about how both treat marketing. From a web-marketing standpoint, both companies definitely have good websites but they are different in their content. While competitors copy their rivals, the two choose to do this differently. Coca Cola Company’s website directs one straight to other informative links and websites. PepsiCo’s websites on the other hand, opens with an animation of a glass being filled with the drink.
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