IMPACT OF SOCIAL CAPITAL ON PERFORMANCE OF HOSPITALITY INDUSTRY IN MINNA METROPOLIS, NIGER STATE, NIGERIA
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- NGN 5000
ABSTRACT
Hospitality industry, especially hotel business is declining in Nigeria due to their inability to infuse the culture of social relationship among network members during operation. Hence, this study investigates the impact of social capital on performance of hospitality industry in Minna Metropolis, Niger State. The survey research design was adopted with a structured questionnaire for data collection. The sample frame for this study contained combination of thirty six (36) Two-stars and Three- stars hotels registered with Niger state Association of hotels Minna, Niger state. A multi- stage sampling techniques was adopted to select 72 respondents. Descriptive and inferential statistical method were employed for data analysis. Hypotheses were formulated and tested using multiple regression analysis. The result showed R2 of 71.8% at 0.0000 significant for Two- stars hotels, 46.3% at 0.0140 significant for Three- stars hotels and 57.3% at 0.0011 significant for pooled data. The study revealed that information sharing has a positive and significant impact on performance of Two- Stars, Three- Stars hotels and Pooled data in the study area. The second hypotheses revealed that trust has a positive and significant impact on performance of Two- Stars hotels and pooled data as well as positive and insignificant impact on performance of Three- stars hotels in the study area. The third hypotheses revealed that shared vision has a negative and insignificant impact on performance of Two- Stars hotels and pooled data as well as positive and significant impact on performance of Three- stars hotels in the study area. The study concluded that information sharing has the strongest impact on performance of hotels in the study area which means that sharing vital information among network members enhances effective and efficient services delivery. It is recommended that management of hotels should imbibe the culture of social capital as catalyst that influence employees‟ behaviour to achieved sustained performance. Government should ensure strict compliance of social capital dimensions in developing local content policies by institutional body as well as explore social capital as critical tool for business success.
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