ASSESSING SOCIAL MEDIA AND ITS IMPACT ON 2019 ELECTION OUTCOMES IN NIGERIA
- Project Research
- 1-5 Chapters
- Qualitative
- Library / Doctrinal
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 3000
EXCERPT FROM THE STUDY
Looking at social media from a more practical point of view, Sweetser and Lariscy (2008) define social media as a read write Web, where the online audience moves beyond passive viewing of Web content to actually contributing to the content‖. One thing that is common in most definitions of social media is the point that it is based on user-generated participation. The opportunity to enjoy user-to-user interaction distinguishes social media from the traditional media which is characterized by top- down news dissemination arrangement (Clark and Aufderheide 2009). Another attribute of the social media which distinguishes it from the traditional media is the choice it accords to its users. Choice enables people to access the information they like to learn about through the social media, eliminating the gatekeeper role of traditional media. On one hand, the choice offered by social media reduces the shared experience that viewers of particular traditional media channels usually have; on the other hand, it creates a network of individuals with like interests and similar preferences.
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