Abstract
The boom in the use of social media in our time has no doubt brought a lot alteration in different language conventions. The early users of social media battled with space and time. Since social media language is in the borderline of speech and writing they created unusual acronyms and some other new words, like ‘u’, ur, ‘unfriend’ etc not only to communicate faster but also to maximize the limited space they have. Some linguists began to protest as these coinages were not only used within the circle of social media and informal writing but began to get into the mainstream of the English language. They see it as a threat to their language. This paper takes a different stand as it sees this trend as sign of language change. We know that people’s passion for their language has propelled them to constantly keep vigil to make sure it is protected. This has led to the creation of ‘Dos’ and ‘Don’ts’ which have continued to hinder the operations of the language. But language change is so subtle that the users hardly realize when it occurs.
Abstract: THE ROLE OF SUSTAINABILITY POLICIES IN ACHIEVING BUSINESS GOALS
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