AN INVESTIGATION INTO PUBLIC PERCEPTION OF WOMEN OBJECTIFICATION IN NIGERIAN MUSIC VIDEOS
- Project Research
- 1-5 Chapters
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- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 3000
EXCERPT FROM THE STUDY
Nigeria’s entertainment media may be attempting to sustain primordial patriarchal cultural practices that perceived the female gender as second level humans or adapting to global trends as media imperialist theories have explicated. But then, while these seems to be the case, a careful consideration as to the effect on the female gender as a human and a person with existential needs and ability to function and create value away from her body, requires society and media’s awareness as it implies taking measures towards redressing steps hitherto taken to negatively portray and stereotype the female gender.
Findings of the study reveals that In conclusion, the data confirmed clearly that, typical of hip-pop, Women are objectified in Nigerian musical hip-pop videos. They dress sexy, speak seductively and dance in a sexual manner. Put simply, women are portrayed as sex objects. This is not unrelated to the patriarchal nature of Nigerian society and an obvious impact of cultural imperialism. More so this work shows that as long as there is media, there will continue to be representation, since representation is the language of the media. The fact that the age long complaint of how women have been represented in the media as far back as over 46 years ago is still the same today if not worse, goes to show how difficult it is to change stereotypes. When it comes to the concern of this study and the eagerness with which women are willing to expose their body on audio-visual genre, one wonders is there will be a solution to this particular stereotype. Even if there will be, it does not appear too soon.
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