AN EXAMINATION OF WESTERN MEDIA AND ITS INFLUENCE ON THE FASHION CHOICES OF NIGERIAN LADIES
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- 1-5 Chapters
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- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 5000
EXCERPT FROM THE STUDY
"Western culture is an extremely broad term that refers to the social norms, belief systems, traditions, customs, values, and so on that originated in Europe or are based on European culture."Since Western culture has a unique identity with the concept that each person should be free, as if they were free to express themselves and free to do anything, this culture has become well-known and has spread from one country to another, especially during globalization. The combination of Western culture and global connectivity has created a market with no borders and, as a result, culture is running free in this new era. Because of that, many people tend to adopt Western trends, such as eating Western food, listening to Western music and following a Western sense of fashion.
Western culture has had a big impact on fashion in many countries, mostly on women. Westerners present their language, religion and even clothing as superior to local traditions. In Nigeria, female students use Western fashion for everyday wear. Furthermore, the proliferation of Western media, such as TV, social networks, movies, magazines, and so on, has played an important role in promoting and exposing Western fashion, particularly among female students.Western fashion also influences the majority of female students in Nigeria. "By 2010, women had already adopted Western fashions. Female students in Nigeria tend to watch Western media shows such as Fashion Week or America’s Next Top Model etc. Since they are easily influenced by Western TV shows, music videos, the internet and celebrities that they see every day, many young females have changed from wearing local clothes to wearing crop tops, short skirts, short jeans, chokers, etc., whereas males wear ripped jeans, hip hop shirts and so on.
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