EXCERPT FROM THE STUDY
From the findings of the study, there are factors that determine marketing intelligence of a firm such as personal factors which is attached to the employees of the firm, organizational factors which is associated to the firm’s managers and stakeholders, and meta-organizational factors which is dependent on the business environment and other competitors.
Findings also revealed the role as well the importance of marketing intelligence system to a firm. MIS serves as procedures for obtaining market information for organizations, It enables organizations to come up with meaningful marketing strategy necessary for increased sales performance and It is necessary for analyzing client behaviour and market trend.
The study further reveals that marketing intelligence has a significant effect on buyer’ commitment of landed properties as well as increasing the sales volume of landed properties when imbibed by a real estate firm.
ABSTRACT
One of the features of a living language is that it constantly changes with new words finding their way into th...
Abstract
High-integrity applications are safety- and security-critical applications developed for a variety of critical tasks. The correc...
Abstract
This research is designed to cover Human Resources Planning in relation to productivity of organizations. As a Human Resource Ma...
ABSTRACT
The increasing sophistication of malware has made detecting and defending against new strains a major challenge for cybers...
THE EFFECT OF DIGITAL TRANSFORMATION ON GOVERNMENTAL ACCOUNTING: This study aims to (i) assess the impact of digital transformation on governmental...
ABSTRACT
The focus of this study revolves around independent geologic field mapping of the igar...
ABSTRACT
Spatial-temporal variability in the water quality of hand-dug wells was investigated in Minna and Environs. Hand dug well water...
EXCERPT FROM THE STUDY
In order to put the contemporary practice and relevance of PR in proper perspective, it is import...
BACKGROUND TO THE STUDY
The most significant impedi...
ABSTRACT
THE IMPACT OF VENTURE CAPITAL ON STARTUP GROWTH
This study examines the impact of venture capital on startup growth wi...