ADVERTISING AS A ‘’POWER TOOL’’ FOR BUSINESS GROWTH: A CASE STUDY OF NIGERIAN BOTTLING COMPANY PLC
- Project Research
- 1-5 Chapters
- Quantitative
- Simple Percentage
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 3000
EXCERPT FROM THE STUDY
Generally, businesses say that advertising provides a public service because it gives them information about their products and in its broadest sense; it is the vital conduct for information between producers and consumers. Of course, we all know that advertising does more than merely inform, its job is to sell. It is not objective or neutral and successful adverts skillfully engage the mind of the consumer and motivate them to buy the product advertised.
Furthermore, communication does not only enhance mutual understanding and social integration of communities. It foster harmonious relationship that contributes immensely to the overall-social economic, political and well as the cultural development of the human society.
Finally, advertisement campaign worldwide influence the behaviours and attitude formation of consumers not only in Nigeria but also worldwide. The consumers of products have their motivational sources which are advertisement and it’s motivating them to materialize the purchase of durables. The consumers are induced significantly by advertisements when the target is on quality and price. Purchase attitude and behaviour is influenced by variety of advertisements which cover product evaluation and brand recognition.
Related Project Materials
ISOLATION AND IDENTIFICATION OF AIR MICROFLORA IN MICROBIOLOGY LABORATORY
ABSTRACT
Microflora contamination in laboratories and hospitals is becoming a serious problem worldwide, and the charac...
ASSESSMENT OF TEACHERS’ IMPLEMENTATION OF SOCIAL STUDIES CURRICULUM FOR EFFECTIVE CITIZENSHIP IN PRIMARY SCHOOLS IN NIGERIA
ABSTRACT
This study was on assessment of teachers‟ implementation of Social studies curriculum for effective citizenship among primary sc...
ANALYSIS OF CAUSES OF POOR PERFORMANCE IN BUSINESS STUDIES IN NIGERIA JSS
ABSTRACT
This study was intended to assess the factors responsible for the poor academic performance in public Junior se...
A SURVEY ON SHIP FINANCING: EXPERIENCE OF NIGERIA
Background to the study
Shipping has been around for almost 5000 years, with the earliest known marine...
THE INFLUENCE OF ENDSARS PROTEST ON POLITICAL INTEREST OF NIGERIA YOUTH
Background of the Study
The Special Anti-Robbery Squad, or SARS, is a special police team that was esta...
ENUMERATION AND IDENTIFICATION OF BACTERIA ON USED HANDKERCHIEFS IN MALES
ABSTRACT
This study was carried out on the enumeration and identification of bacteria on used handkerchiefs in males. Th...
SMART TRAFFIC CONTROL SYSTEM USING YOLO-MODEL
Background of the study
Traffic congestion is a major problem in many cities, and the fixed-cycle light...
THE PROBLEMS OF POOR READING HABITS AND CONSEQUENCES ON ACADEMIC PERFORMANCE OF STUDENTS IN SECONDARY SCHOOL: A CASE STUDY OF OREDOLOCAL GOVERNMENT AREA OF EDO STATE
ABSTRACT
This study focuses on the problems of poor reading habits and its consequences on the academic performance of a...
THE ROLE OF COOPERATIVE SOCIETY IN SUSTAINABLE DEVELOPMENT IN NIGERIA
BACKGROUND STUDY
With the world economy gradually globalizing, it could have been assumed that 'eme...
CAUSES OF THE REDUCTION IN THE ENROLLMENT OF BUSINESS EDUCATION
BACKGROUND OF THE STUDY
Business education is a field of education which deal with business experiences...
