AN EVALUATION OF CUSTOMER ORIENTATION OF SERVICE EMPLOYEES AND SERVICE QUALITY IN NIGERIA
- Project Research
- 1-5 Chapters
- Quantitative
- Mean and Standard Deviation
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 5000
EXCERPT FROM THE STUDY
Based on the finding of this study, the following conclusions were made:
- Retaining a higher percentage of existing customers is one of the benefit of customer orientation of service.
- Attracting more customers through positive word of mouth is another benefit of customer orientation of service.
- Increasing the usage rate of existing customers is also a benefit of customer orientation of service.
- Reduction in money spent on advertisement is part of the benefit of customer orientation of service.
- Increase in financial revenue is beneficial is also beneficial to customer orientation of service.
- More customer orientation creates relationship with higher service quality
- Higher service quality increases the relationship with more customer satisfaction
- More customer satisfaction increases company revenue
- Service quality increases the motivation of service employee
- More customer orientation increases quality of service thereby leading to customer retention
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Chapter One: Introduction
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