A CRITICAL INVESTIGATION INTO MARKET RESPONSE AND CANNIBALIZATION OF PRODUCT IN A HIGHLY COMPETITIVE INDUSTRY
- Project Research
- 1-5 Chapters
- Quantitative
- Regression
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 5000
EXCERPT FROM THE STUDY
Product cannibalization happens when a business chooses to substitute an existing product with a new one, regardless of its market position (i.e., the product's life cycle phase is ignored). According to reports, branded producers have used a range of delaying tactics to stop the branded segment's "cannibalization" of their income. One common method is for a marketed company to launch and market a new version of the concerned product with strategic or tactic results. Cannibalization is an important factor to consider when analysing a product portfolio. As manufacturers struggle to optimize the leverage of their brand equity, cannibalism is a serious challenge for the vast majority of them, as is the prevalence of line extensions. Any new product that enters a market will eat into the market share of all existing players, and predicting this cannibalization is a difficult job.
Related Project Materials
The Role of Cost Accounting in Enhancing Resource Efficiency in Lokoja Local Government Area
Background of the Study
Lokoja, the capital city of Kogi State, serves as a pivotal economic and administrative center i...
THE ROLE OF MICROFINANCE BANK CREDIT ON AGRICULTURAL DEVELOPMENT IN NIGERIA: (1980-2010)
ABSTRACT
This research work tries to investigate the role of microfinance bank on agricultural development in Nigeria using Nigeria as a...
THE ROLE OF EARLY CHILDHOOD EDUCATION IN SUPPORTING SINGLE PARENTS
ABSTRACT: This study examines the crucial role of early childhood educatio...
INFLUENCE OF EARLY CHILDHOOD EDUCATION ON COMMUNITY GARDENING
ABSTRACT: This study examines the influence of early childhood education on community gardening among young children. Introducing community ga...
ACHIEVING THE MDG 4: AN ASSESSMENT OF THE QUALITY OF CHILD HEALTH SERVICES IN THE PUBLIC PRIMARY HAELTH CARE FACILITIES IN NIGERIA ( A CASE STUDY OF NNEWI NORTH LGA, ANAMBRA STATE
Background Of Study
In poor and middle-income nations like Nigeria, children and women account for thre...
EFFECTIVE AND EFFICIENT MARKETING OF POULTRY PRODUCTS
ABSTRACT
This research work “Effective And Efficient Marketing Of Poultry Products” in...
FACTORS DETERMINING THE CHOICE OF HEALTH CARE FACILITIES BY PREGNANT WOMEN
Abstract
The main aim of this study was to examine factors determining women’s preference for places to give birt...
THE IMPACT OF AUDIT COMMITTEE ON FINANCIAL MANAGEMENT OF AN ORGANIZATION
Abstract
The impact of a Good Audit committee on the financial management of an organization cannot be over emphasized....
EVALUATION INTO THE RIGHT OF AN ACCUSED PERSON UNDER THE NIGERIAN LEGAL SYSTEM
INTRODUCTION
When a suspect is said to have right, it means that he is recognized as being entitle...
Social Media Usage Pattern & Users Content Among IDPs In Jimeta-Yola Region, Northeastern Part of Nigeria
ABSTRACT
No studies have been conducted to determine Social Media Usage Pattern & Users Content among IDPs present in Jimeta-Yola, Ad...
