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SURVIVAL STRATEGIES OF SMALL AND MEDIUM ENTERPRISES IN NIGERIA (A STUDY OF SOME SELECTED SMEs IN ENUGU METROPOLIS)

  • Project Research
  • 1-5 Chapters
  • Abstract : Available
  • Table of Content: Available
  • Reference Style: APA
  • Recommended for : Student Researchers
  • NGN 3000

ABSTRACTS

 

The Survival Strategies of Small and Medium Enterprises in Nigeria case study of Enugu Metropolis. The purpose of this study is to identify general problems against the effective operation of SME in Nigeria, to know their survival strategies, to provide an overview of the role of government in financing and developing SMEs in Nigeria, to determine to what extent the government policies support or hinder their growth and also to suggest strategies through which SME’s can compete with the products of emerging economies and that of developed world. The research method is by sampling method. The researchers came up with the following; majority of the SMEs do not have infrastructural facilities at their disposal, that most SMEs pay tax from the profit they generated while they are registered. Most SMEs adopt the integrated marketing strategy, some SMEs have had their products gain market access while only few of them expose their staff to seminar, in the area of implementation government policies were ranked as one of the highest problem they are facing and that government has been able to support SMEs through establishment of certain initiative schemes and through reduction of loan interest. The primary goal of government initiative/scheme such NEEDS, SEEDS, BOI, SMIEIS, etc is to build a private sector through SMEs that can take advantage of the opportunities that abound in the domestic, regional and global markets and contribute to the development of the Nigeria economy.    





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