ABSTRACT
The study examined the impact of service quality on customer retention in the Nigerian banking sector. Staff of selected branches of First Bank Plc. in Aba-Owerri Road, Aba, Abia State served as the sample population. The study adopted the survey research design using primary source of data with questionnaire as instrument of data collection. A total of 100 copies of questionnaire were administered, out of which 82 questionnaires were duly filled and returned. The result of the findings revealed that the extent Nigerian banks offer quality services to customers is very high. Besides, the result of the analysis showed that importance of quality services in the banking industry include: contributes to improving image, distinguishes them from other competitors, enhances customer satisfaction and enhances customer loyalty. Based on the empirical findings, the study recommends that management should ensure that the legal rights and supplementary benefits of staff are met o the best of their capacity and without induced fictions. It is only when the staff themselves are contended can they be relied upon to perform their duties effectively. Adequate and periodic training should be given to the banks in general at all levels to enable them improved efficiency in rendering adequate services to customers.
ABSTRACT
Akwa Ibom States is located in the rainforest belt of Nigeria known for preponderance of agric...
THE ROLE OF LEADERSHIP IN STRATEGIC PLANNING
This research explores the role of leader...
ABSTRACT
This study is aimed at assessing the influence of toothpaste advertising on consumer brand preference in Makurdi metropolis. The...
ABSTRACT: This study examines the benefits of early childhood education in fostering culinary skills among young children. Introducing culinar...
ABSTRACT
A stock management system is a key part of the supply chain and primarily aims to control the movement and stor...
Background to the Study
Learning of mathematics developsgood knowledgeand understanding because of its...
EXCERPT FROM THE STUDY
KOTLER (1998), notes that promotional strategies are concerned with the activities a firm employe...
ABSTRACT: Assessing the impact of early childhood meditation program...
BACKGROUND OF THE BODY
Privatization Appeared on standard dictionaries only in the early 1980s [it app...
EXCERPT FROM THE STUDY
The increment of dollar has driven a large number of Nigerians to a state of lack/poverty. ...