INFLUENCE OF TELEVISION SERIES ON THE NIGERIAN WOMEN (A CASE STUDY OF LAGOS STATE)
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ABSTRACT
The study examined the influence of television series on the social behaviour of the Nigerian women in urban area (A case study of Lagos State Metropolis). Mass media especially television has been a major agent of socialization and education in society through educational programmes like “Project Fame West Africa, AY Show, TejuBabyFace Show, Nigerian Idol, who wants to be a millionaire etc”. Threeresearch questions and two hypothesisguided the study. A survey method which employed a structured questionnaire was employed for data collection from 200 Lagos metropolis Women. Frequency and percentage method of data analysis was employed. The findings showedthat 94.4% of the respondents watch “AY Show usually from one of the Nigerian TV series (39%) regularly. Almost 50% of the respondents have been watching AY Showbetween 4-6 years. Larger percentage of the respondent (89%) admitted that AY ShowTV series have influenced them in some many ways as a result of this, 94.4% of the respondents established that the programme is entertaining while, 5 respondents representing 5.6% said it does not had value to lives.
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