THE EFFECT OF CONSUMER BEHAVIOR ON INSURANCE BUSINESS IN NIGERIA
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ABSTRACT
This study investigates the determinants of the effect of consumer behaviour on insurance business in Nigeria. It analyze the interpretation of data collection from respondents. The research questionnaire were draw to get data from banking, civil service, self-employed, married/single and divorced. The result of the questionnaire were used for positive correlation co-efficient which means that consumer perception about risk influences the desire to buy insurance.
The study recommends the price of insurance significantly affect the proportion of income spent on insurance consumers.
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