THE EFFECT OF ADVERTISING ON CONSUMPTION OF FAST FOOD IN NIGERIA
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 3000
ABSTRACT
The roles of advertising on the consumption of fast food cannot be over emphasized. Advertising is an important part of the promotional mix which is one of the strategic importance’s. It can play a vital complementary role through working alongside of other promotional mix element. It operates with objectives and strategies leading to various types of impact on consumer thoughts, feelings and actions. It is about creating a message and sending it to someone who will react in a certain way. In modern societies, advertising so pervades our daily lives. The average person is exposed to many advertising messages between the time he opens his eyes in the morning and clicks off his light at night. This study discussed on the effect of advertising in the patronage of fast food firms in Owerri metropolis. The study employed the survey research method for collection of primary data. A questionnaire was there force designed and administered to target respondent. Sequel to this, chi-square and percentage method are used in this study. The percentage method encourages easy expression and comparisms.
Therefore, the hypothesis that was formulated in chapter one is tested using the chi-square method. the population of study in this work which centers on Mr. Biggs fast food Ikenegbu in Owerri metropolis was derived from the management of Mr. Biggs and this population of study constitute of 40 staff. i) most advertising agencies lack professionalism due to inadequate qualification of the personal concerned which result to wrong or misapplication of the true intention of the advertising client.
ii) At times, advertising agencies use ambiguous message I language in communicating which the target audience fine difficult to comprehend.
iii) As a result of high cost of advertisement, many fact food outlets have jettisoned the idea which has made them not to attract the required numbers of customer as they should have
iv) Many firms in the fast food industry are still ignorant of the importance of advertising to their business.
Recommendations were made at the end of the study
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