THE EFFECT OF ADVERTISEMENT ON THE SUCCESS OF A BUSINESS ORGANIZATION
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- Recommended for : Student Researchers
- NGN 3000
Abstract
Advertising is very relevant in modern business performance today. The public bumps into advertising messages, while watching tv, reading magazines, listening to the radio, surfing the internet or even simply working down the street, as advertising has a stimulating influence on purchasing behavior of the consumers. Empirical reviews has proven that advertising increases sales revenue of manufacturing companies. Advertising provides a platform for manufacturing companies to create awareness about their products or services and how consumers could make the best out of such products. This study evaluated the effectiveness of advertising expenses on the sales revenue and profitability of selected food and beverages firms in nigeria. This study was based on primary and secondary data obtained from unilever nigeria plc. Among the objectives of the study is to determine the extent to which advertising costs impact on the sales revenue and profitability of the selected company in nigeria. The researcher concluded that advertising is one of the most important medium of communication influencing the companies’ performance in various ways.
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