THE CHALLENGES FACING NIGERIA TELEVISION IN SWITCHING TO DIGITAL BROADCASTING IN NIGERIA
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- NGN 3000
ABSTRACT
This study was carried out to examine the challenges facing Nigeria television in switching to digital broadcasting in Nigeria with special reference to ITV Benin City. Specifically, the study aimed to examine if the transition from analogue to digital broadcasting have an impact on broadcast industry in Nigeria, know the challenges that transition from analog to digital poses for the broadcast station in Nigeria, examine whether digital broadcasting service in the country has enhanced broadcast production and study the importance that digitalization will bring to broadcast audience. The study employed the survey descriptive research design. A total of 30 responses were validated from the survey. From the responses obtained and analyzed, the findings revealed that the migration from analogue to digital bring to the broadcast industry in Nigeria is socioeconomic benefits to viewers, additional investment in broadcasting media and the production of local content. The study also revealed the challenges transition from analog to digital poses for the broadcast station in Nigeria are lack of technical and financial resources, knowledge gap and manpower. The study further revealed digital broadcasting services in the country has enhance broadcast production by increase the capacity of transmission networks by improving spectrum efficiency, sound effects and interaction and brings a campaign or story to life. Finally, the study revealed the importance of digitalization bring to broadcast audience is timely delivery, global reach and Instant feedback & trust. The study thereby recommends there should be effective management of the spectrum dividend that will result from the transition in a manner that brings the greatest benefits to the greatest number of people. Also there should be suitable infrastructural digital broadcasting standards that would ensure compatibility on both national and international levels
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