VALUE ADDED SERVICE AND ORGANIZATIONAL GROWTH USING CORRELATION METHOD. (A CASE STUDY OF COWBELL NIGERIA PLC)
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ABSTRACT
This study examines value added service and organizational growth using correlation method. (a case study of Cowbell Nigeria Plc). Specifically, the study investigates whether value added services (value added services) influences organizational growth in the Cowbell Nigeria, cross-examines the difference between level of perceived customers’ patronage and brand loyalty among companies that practices value added services and organizations that do not practice value added services in the Cowbell Nigeria, and analyses how value added services adoption influences organizational performance and profitability. The study employs the survey descriptive research design. A total of 30 responses were validated from the survey. The study adopts the complexity theory. From the responses obtained and analysed, the findings reveals that value added services (value added services) influences organizational reputation in the Cowbell Nigeria. Furthermore, the findings revealed that there is a significant difference between level of perceived customers’ patronage and loyalty among companies that practices value added services and those that doesn’t in the Cowbell Nigeria. The study recommends that government should encourage international intervention on road safety for sustainable national development. The study further recommends that policy makers need to take a holistic approach in identifying and supporting the antecedents of value added services. The study further recommends that value added services can be stimulated by taking economic measures, investing in entrepreneurship and opportunity identification and, improving governance and education, health, safety and security, personal freedom and social capital holistically and simultaneously.
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