THE USE OF PRINT MEDIA AS TOOL FOR PUBLIC RELATION PRACTICE
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- NGN 5000
ABSTRACT
This study was carried out to examine the the use of print media as tool for public relation practice in Ilesha , Osun State. Specifically, the study examined at highlighting Public Relations personnel in International Breweries Plc Ilesha able to reach their widest audience through print media.and also, make public relations personnel in International Breweries Plc Ilesha to realized how to promote organizational image through the print media. Furthermore, the study make the public relations department in International Breweries Plc Ilesha be able affect or have impact on the organization in solving management problem through print media.and finally,the study examined making public relation personnel in International Breweries Plc Ilesha use print media as one of tools to examine the above with a particular reference to Intentional Breweries Plc Ilesha.
in Ilesha, Osun State. The study employed the survey descriptive research design. A total of 30 responses were validated from the survey. From the responses obtained and analysed, the findings revealed that Public Relations personnel in International Breweries Plc Ilesha has been able to reach his wildest audience through print media for goodwill. Furthermore,Public Relations personnel in International Breweries Plc, Ilesha promote organizational image. And lastly Public Relations in International Breweries Plc Ilesha make use of appropriate strategies to promote the company. The study recommend that public relations officers of an organization should undergo periodic training so as to master the art of representing the company. That public relations officers should be professional enough while handling the organizations image to the public and also to the press.
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