THE EFFECT OF SOCIAL RESPONSIBILITY ON BUSINESS ORGANIZATION
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ABSTRACT
The purpose of this study was to understand the effect of social responsibility on business organization and how these SR programmes impact of the company‘s profitability. Hundred (100) questionnaires were administered by the researcher to staff of Nestle Nigeria, made up of top management staff, middle management staff and junior staff. Out of the 100 questionnaires administered for the sample population of 100, eighty six (86) were completed and retrieved. Five (5) questionnaires were distributed to selected business partners of Nestle Nigeria and all 5 respondents completed the questionnaires. The Pearson Product Moment Correlation coefficient table was used. From the result obtained the calculated r (rc) 0.49 is greater > tabled value (rt) 0.21 thus, reject H0 and accept H1.This means that, the relationship is significant at 55% confidence level. This confirms that there is a positive relationship between Social responsibility and profitability. From the study it also was clear that most customers or shoppers are not aware on SR and even understand the meaning. The study was however, limited to finding out exactly how much in terms of monetary value SR programmes contribute to the overall profitability ratios of the companies. For academic and industry discourse it is recommended that further study should be conducted to establish the real value in monetary terms how much SRs contribute to the organizations profitability.
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