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THE ROLE OF PUBLIC RELATIONS IN IMAGE AND CRISIS MAGANEMENT

  • Project Research
  • 1-5 Chapters
  • Abstract : Available
  • Table of Content: Available
  • Reference Style: APA
  • Recommended for : Student Researchers
  • NGN 3000

ABSTRACT

This study investigates the place of social media in the practice of public relations in Delta State University Abraka. The advent of social media in the practice of public relations has changed the pattern of public engagement by public relation officers. The research adopted uses and gratifications theory of mass communication. A total of 120 copies of the questionnaires were administered. The place of social media practice of public relations is to enhance the coverage and connectivity strategies to effectively engage the public. The research concluded that social media use in public relations provides image making, news feed, and evaluation of response and clarification of misleading information. Delta State University should always update the students with academic information and frequently respond to student’s comments and likes.





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