THE EFFECTS OF UNETHICAL PRACTICES IN ADVERTISING
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 5000
Abstract
Our country, Nigeria is more of a capitalist state and everyone in his kind of business, wants to maximize profit. By the way of negligence of the ethical standards, some advertisers, regardless of the decency, truthfulness and social values which advertising upholds stick to unethical advertising practice, thus, causing loss of lives, discomfort, and dissatisfaction to the consumers of some goods and services. In the words of Ifedayo Daramola (1999)
“a number of advertisements carried by Nigerian newspapers, radio and television are illegal and libelous; while some contain malice”
This work has been structured in five chapters to make an ideal project. Chapter one embodies background of the study, which deals on advertising in its entirely. The chapter two of this work, made an indepth review of related literatures. These literatures bother on enhancing social responsibility through advertising, the power of persuasive communication in advertising, factors affecting buying behaviour, the theoretical framework and measures to enhance ethical standards in advertising practice. The third chapter covers the methodology with which the study is carried on. In this regard, the sample survey technique was chosen. The technique evaluated the description of research population, sample and sampling techniques, instrument of data collection, techniques of data collection and limitations of the methodology. In chapter four, the presentation and interpretation of data collected is done. This is based on description of data according to its relevance to a given research question. Also, discussion and interpretation of results are carefully made. Chapter five, which is the concluding aspect of the work summaries the points/results of data and provides recommendations to alleviate the ill-practice of some unprofessional advertisers who sabotage the ideal practice of advertising in Nigeria.
Related Project Materials
A STUDY ON THE IMPACT OF CHILD LABOUR ON SCHOOL ATTENDANCE AND ACADEMIC PERFORMANCE
BACKGROUND STUDY
In Nigeria, the main instrument for social change is western education. Education is t...
RELATIONSHIP BETWEEN SCHOOL ENVIRONMENT AND ACADEMIC ACHIEVEMENT OF GEOGRAPHY STUDENTS IN KEFFI LOCAL GOVERNMENT AREA OF NASARAWA STATE, NIGERIA.
1.1 Background of the Study
The relationship between school environment and academic achievement has been a subject of e...
The Role of Financial Transparency in Increasing Foreign Investment in Bida LGA
Background of the Study
Financial transparency is essential for attracting foreign investment, as it fosters trust and credibility among...
Role of Accounting Information System in Fraud Prevention in Tambuwal Local Government Area
Background of the Study
Fraud is a significant issue in many sectors, including local government admini...
Public Perception of Journalistic Objectivity in Bida LGA, Niger State
Chapter One: Introduction
1.1 Background of the Study
Journalistic objectivity, a core princip...
The effect of interactive mobile marketing on consumer behavior: A study of a mobile shopping app in Port Harcourt, Nigeria
Background of the study:
Interactive mobile marketing leverages engaging, user-centric features on mobile platforms to influence consumer...
An Appraisal of Nurses’ Knowledge and Practices in Managing Cardiac Arrest Cases in Sokoto State
Background of the Study
Cardiac arrest is a critical medical emergency characterized by the sudden cessation of cardiac function, requiri...
Design of a Mobile Application for Analyzing Genomic Data in Rural Healthcare Settings: A Case Study of Federal University, Lafia, Nasarawa State
Background of the Study :
In the recent era of rapid advancements in genomic technologies, mobile applications have emerged...
Comparative Analysis of IFRS Compliance in Public and Private Sectors in Nigeria
Background of the Study
The adoption of International Financial Reporting Standards (IFRS) in Nigeria was a significant step towards harm...
Effectiveness of Accounting Information System in NGO Fund Management in Northern Nigeria
Background of the Study
Non-Governmental Organizations (NGOs) rely heavily on effective fund management...
