0704-883-0675     |      dataprojectng@gmail.com

NEWS COMMERCIALIZATION AND ITS EFFECTS ON THE CONTENTS OF PRIVATE MEDIA

  • Project Research
  • 1-5 Chapters
  • Abstract : Available
  • Table of Content: Available
  • Reference Style: APA
  • Recommended for : Student Researchers
  • NGN 3000

Abstract

The research examines the effects of news commercialization on the contents of private media” with a case study of AIT and Channels Television, Lagos. Commercialization of news began in Nigerian media houses as a result of the Structural Adjustment Programme (SAP) introduced in 1986 and the eventual withdrawal of subsidies from government owned media houses. With the increasing rise in production cost and dwindling circulation, the media houses resort to all kinds of tricks including commercialization of the news to make money. The situation has led to a lot of compromise, with sensationalisation of news stories and half-truths reaching alarming stage. This commercialization at the institutional level is thriving because editors, publishers and owners of the broadcast stations/ print media see the organizations, or their investment, as a profit making venture that should yield the required financial return. Increasingly, commercial-oriented news stories are taking the place of hard news reports. Reporters and editors are supposed to be concerned not with profits but rather with reporting the news as best they can. But that barrier is coming down, and editors are increasingly looking at media as a product that should appeal to advertisers as well as viewers. Survey research method was adopted and 180 copies of questionnaires were administered to the respondents that were drawn through Yard Formula of 1971. It is recommended that if commercialization should continue there should be a minimum any broadcast house should used daily.




FIND OTHER RELATED TOPICS


Related Project Materials

A COMPARATIVE STUDY OF EXPENDITURE CONTROL METHODS IN GOVERNMENT AND PRIVATELY OWNED HOSPITALS (A STUDY OF UNIVERSITY OF NIGERIA TEACHING HOSPITAL, ENUGU AND TORONTO HOSPITAL ONITSHA)

ABSTRACT

This research work on A Comparative Study of Expenditure Controls method in Government and private Hospitals is aimed at studyin...

Read more
PERCEPTION OF THE CLINICAL LEARNING ENVIRONMENT AND SUPERVISION AMONG NURSING STUDENTS IN ADELEKE UNIVERSITY, EDE OSUN STATE

Background Of The Study

The clinical learning environment is crucial in assisting students in achieving...

Read more
AGENDA SETTING THEORY AND THE INFLUENCE OF CELEBRITY ENDORSEMENT ON BRAND ATTITUDE OF MIDDLE CLASS CONSUMERS IN LAGOS, NIGERIA

ABSTRACT

The study was designed to investigate influence of celebrity endorsement through advertising on the attitude of middle class con...

Read more
AN EVALUATION OF THE NTA INTEGRATION PROGRAM

Background of the study

The media, particularly television, plays a critical role in promoting national...

Read more
THE ROLE OF FEMALE JOURNALISTS ON NIGERIAN BROADCAST MEDIA

​​​​​​​BACKGROUND OF THE STUDY

The media has an important part to play in the man for gender transition...

Read more
LEKKI SHOOTINGS AND THE VIOLATION OF HUMAN RIGHTS: A QUALITATIVE REVIEW OF THE ENDSARS PROTEST

ABTRACT

Individuals in every country are entitled to enjoy certain priledges which are not just...

Read more
THE ROLE OF FINANCIAL INSTITUTION IN THE DEVELOPMENT OF NIGERIA ECONOMY

ABSTRACT

Role of financial institution is not just for more development, but also grow the economy of Nigeria. This is b...

Read more
Design of Tourism Website in Sudan (As case study at Ministry of Tourism, Antiquities & Wildlife)

Abstract

This research is based on creating a website that helps the tourist to know tourism areas in Sudan and facilitate access to them...

Read more
THE ROLE OF PROFESSIONAL ASSOCIATIONS IN VOCATIONAL EDUCATION

Abstract: This study explores the role of professional associations in enhancing vocational...

Read more
ENHANCING PUBLIC CONFIDENCE IN FINANCIAL REPORTING, THE ROLE OF CORPORATE GOVERNANCE

ABSTRACT

This study examined the role of corporate governance in organizations, and how the public conf...

Read more
Share this page with your friends




whatsapp