THE PROBLEMS AND PROSPECTS OF SOCIAL MARKETING IN NIGERIA MANUFACTURING ORGANISATION
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 5000
ABSTRACT
The aim of this research work is to appraise “problems and prospects of social marketing in Nigeria manufacturing organization. The objectives of this research work include the following; to investigate whether the Nigerian manufacturing sectors have an in-depth knowledge of social marketing practice. To investigate the problems encountered by Nigerian manufacturing sector in their social marketing sector. For a successful completion of this researcher made use of both primary and secondary methods of data collection for information gathering. Primary data were collected through questionnaire administration, oral interview, and personal observation. Secondary data were collected through periodicals and journals, textbooks and lecture note, books and internet. The data collected were presented in table and analyzed with simple percentages while the hypotheses stated were tested with chi square. The summary of findings made by the researcher includes the following: the Nigerian manufacturing sector has an in-depth knowledge of social marketing practice. The marketing programs adopted by Nigerian manufacturing sector in their social marketing practice are effective. The researcher recommends that the Nigerian manufacturing sector should critically study the diverse strategies of social marketing to increase knowledge on the concept. Based on the research work and the findings above, the researcher therefore, concludes that social marketing draws a highly targeted segment of internet users to visit a business or website.
This can be done by using the various parameters elements and tools on social media websites, enabling one to increase visibility of the content on both a local and global level.
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