PUBLIC PERCEPTION TOWARDS BILLBOARD ADVERTISMENT
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- Recommended for : Student Researchers
- NGN 3000
ABSTARCT
This study was carried out on public perception towards billboard advertisement using 7up bottling company, Ogun State as case study. To achieve this, four significant research quested were posed. The survey design was adopted and the simple random sampling techniques were employed in this study. The population size comprise of 7up patronizers in Ogun State. In determining the sample size, the researcher conveniently selected 129respondents while 109 were received and 100 were validated. Self-constructed and validated questionnaire was used for data collection. The collected and validated questionnaires were analyzed using frequency table and mean score. While the hypothesis were tested using Chi-square statistical tool. The result of the findings reveals that billboard advertisement has an effect on the profit maximization of an organization. The findings also revealed that the public has a positive attitude towards billboard advertisement. Furthermore, the study showed the models in billboard advertising attract more attention to the product advertised than themselves. In regard to the findings, the study recommends that billboard advertising should be patronized by advertisers because it do not contradict other advertising messages, thereby it carries the same message on products and services with radio and television, etc. And government should also encourage and support billboard advertising because it contributes to environmental aesthetics and national economic growth.
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