ABSTARCT
This study was carried out on public perception towards billboard advertisement using 7up bottling company, Ogun State as case study. To achieve this, four significant research quested were posed. The survey design was adopted and the simple random sampling techniques were employed in this study. The population size comprise of 7up patronizers in Ogun State. In determining the sample size, the researcher conveniently selected 129respondents while 109 were received and 100 were validated. Self-constructed and validated questionnaire was used for data collection. The collected and validated questionnaires were analyzed using frequency table and mean score. While the hypothesis were tested using Chi-square statistical tool. The result of the findings reveals that billboard advertisement has an effect on the profit maximization of an organization. The findings also revealed that the public has a positive attitude towards billboard advertisement. Furthermore, the study showed the models in billboard advertising attract more attention to the product advertised than themselves. In regard to the findings, the study recommends that billboard advertising should be patronized by advertisers because it do not contradict other advertising messages, thereby it carries the same message on products and services with radio and television, etc. And government should also encourage and support billboard advertising because it contributes to environmental aesthetics and national economic growth.
ABSTRACT
Women‟s rights and how they are being practiced among different societies and civilisations remain among the topical issues in t...
ABSTRACT
This project is a computerized information management for transcript management which will help to over-come the undesirable pro...
ABSTRACT
An integrated geological, geophysical and hydrogeological studies were carried out to investigate the groundwater potential and...
Abstract: Addressing the mental health needs of vocational students is critical for promoti...
ABSTRACT
The study on a comparative study of sickle cell disease and Rhesus factor comparability among couples in Yenego...
ABSTRACT
The purpose of this study was to assess the availability and implementation of safety precautions in day-care centers in Gombe S...
ABSTRACT
Activity concentrations of radionuclides in rocks and minerals are of vital importance in geosciences and health physics especia...
Background of the study
In the face of mass casualty incidents (MCIs), effective triaging stands as a c...
ABSTARCT
This study examines the Pattern of Instagram Usage Among Undergraduate Students of Delta State...
Introduction
Organizations are established with the aim of effectively utilizing various available human and non-h...