THE INFLUENCE OF NIGERIA MASS MEDIA ON POLITICAL CAMPAIGN
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ABSTRACT
The broad objective of this study is to examine the influence of Nigeria mass media on political campaign. The study specifically established if mass media help in mobilizing the Nigerian populace, ascertained if 2007 electoral processes was successful and is the mass media system not commensurate to other media systems elsewhere. Survey research design was employed for the study and with aid of convenient sampling selected Thirty-Six (36) participant who are media practitioners in Uyo as the sample size for this study. The sources of data collection was both primary and secondary with the application of questionnaires as an instrument to gather the necessary data. The questionnaires were properly completed as well returned by only 30 respondent after being administered and this was a basis by which the primary data were collected. Primary data collated was analyzed using simple percentage, frequencies and tables and the result were similar to those of the responses drawn from the questionnaires. Findings of the study conclude thatpublic relation played a significant role during the 2007general elections. Importantly, the media presenter have a great interest in developing mutual and beneficial relationships with interest group public because they rely on key public such as area/policy experts, think-tank organizations and civil society organizations to collect information and positions on diverse policy issues with a view to drafting proposals. Therefore importance of media in the political sphere of Nigeria cannot be overemphasized as they impacted media content, debunking party criticism and encourage voter education education. Thus we can conclude that thus media is imperative for the overall success of any political party that wishes to win an election or maintain political leadership in Nigeria. The study therefore recommend that media practitioners should be vociferous, vocal and vigorous in Nigeria as well media should help improve political campaign based on issues and ideology by the political parties.
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