IMPACT OF NEW MEDIA ON POLITICAL ADVERTISING IN 2015 GOVERNORSHIP ELECTION
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 5000
ABSTRACT
This study investigated the impact of social media on political advertising during the 2015 governorship election in Delta State. The research objectives include to determines the political message aspirants share on social media, to ascertain the challenges of political advertising on social media. The survey method was employed while the questionnaire was research instrument. A total of 120 respondents who were randomly selected were used. Data were analyzed using simple percentage and frequency tables. The findings show that many people are political inclined to use the social media often to source for political information. This emphasized that political advertising on social media is trusted by the electorates. Political advertisement using the social media provides opportunities for Nigeria politicians to have a wider coverage of the electorates. The study recommends that political advertising agencies should ensure that the advertisement on the social media reflects the basic need of the people so as to draw public attention and motivate them to make favourable voting decision. Politicians should use political advertisement as a way to highlight their unique selling points as it is the most captivating message in advertisement.
Related Project Materials
REAL EXCHANGE RATE AND NON OIL EXPORT IN NIGERIA
Abstract
This study is on real exchange rate and non oil export in Nigeria. The total population for the study is 200 st...
The effect of social institutions on female leadership inclusion in Ilorin East Local Government Area, Kwara State
Background of the Study
Social institutions—ranging from family, religion, education, to traditional governance&mdas...
AN ASSESSMENT OF ABERRANT BEHAVIOR AMONG SECONDARY SCHOOL STUDENTS IN NIGERIA
BACKGROUND TO THE STUDY
Abnormal behavior is described as failing to follow the rules or standards of society or the nor...
The impact of hands-on training on nursing students' confidence in clinical decision-making in Bayero University, Kano
Background of the Study
Clinical decision-making is a cornerstone of nursing practice, and the ability to make sound, evidence-based deci...
The Impact of Cybersecurity Measures on Data Security in Financial Institutions: A Case Study of Microfinance Banks in Sokoto State
Background of the Study
In an era of digital banking, the security of data is paramoun...
The influence of physical education on students' ability to set and achieve goals in Makurdi Local Government Area, Benue State
Background of the Study
Physical education is increasingly recognized as a powerful tool in developing not only physical fitness but also...
DESIGN AND IMPLEMENTATION OF A COMPUTERIZED CHILD ABUSE DATABASE MANAGEMENT SYSTEM
BACKGROUND OF THE STUDY
The increased Violence against young people includes all types of violence, these occurs for age...
An Investigation of AI-Based Online Learning Accessibility for Rural Secondary Schools in Minna LGA, Niger State
Background of the Study
Online learning has become a crucial educational tool, especially in the context of global disruptions like the C...
THE USE OF ICT IN THE LEARNING OF INTEGRATED SCIENCE AMONG STUDENT-TEACHERS
ABSTRACT
This study is to investigate the use of ICT in the learning of integrated science among students teachers in th...
An investigation into the impact of peer tutoring on students with intellectual disabilities in Mubi North LGA, Adamawa State.
Background of the Study
Peer tutoring has emerged as an effective educational strategy, particularly for students with int...
