MEDIA AS A TOOL FOR PROMOTING ARTS AND CULTURE THROUGH TOURISM DEVELOPMENT IN NIGERIA
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- NGN 3000
Abstract
This research work examines media as a tool for promoting arts and culture through tourism development in Nigeria. Thus three objectives and research questions were formulated and the Survey research was used in the methodology of this work and the questionnaire were distributed and the findings were made. The media are potent tools in mass mobilization, information dissemination, entertainment, socialization, integration, cultural promotion amongst others. The media plays a major role in cultural promotion and preservation at all levels. Cultural promotion entails that the media transmit and showcase the cultural heritage of a people to others such that those who are not aware of it become fully aware and also acquaint the incoming generation with their culture. Most of these cultures have gone into extinction or tilting towards going into extinction as a result of non-transmission to incoming generation. Nigeria is vast in tourism potentials, historic towns and highly diversified cultural heritage embodying people‟s traditions, religion and belief systems, festivals and ceremonies. The capacity of these symbolic representations of people‟s values, identity, and heritage to earn Nigeria substantial revenue is not in doubt. However, the inability to transform them to tourism assets has been a major concern to stakeholders.
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