MARKETING SKILL AND PROMOTION OF SMALL AND MEDIUM SCALE ENTERPRISE
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 3000
ABSTRACT
The study examined marketing skill and promotion of small and medium scale enterprise using small and medium in ilorin south local government area as case study. The study specifically was aimed at examining the impact of Marketing skill on the promotion of small and medium scale enterprise in ilorin South local government area.
The study employed the survey design and the Simple random sampling technique to select 51 SMS operators and owners from ilorin South local government area. A well-constructed questionnaire, which was adjudged valid and reliable, was used for collection of data from the respondents. The data obtained through the administration of the questionnaires was analyzed using the frequency table. While the formulated hypothesis were tested using Chi-square statistical tool.
The results showed that Boosting business growth, Increasing in sales & revenue, Growing customer base, Achieving goals and Business promotion are the role of marketing skill in the promotion of small and medium.
The study concluded that the impact of marketing skill in the promotion of small and medium scale enterprise in Ilorin South local government area is low. The marketing communications system is the general framework for promotion, aiming to present the business, its products and services, to raise awareness of potential customers and, of course, to increase sales to obtain a higher profit, hence this stipulates that the relevance of marking skill cannot be over emphasized and at such is the bedrock of every business success.
Promotion is one of the action areas of marketing, being expressed through a set of activities and means of informing and attracting potential buyers to points of sale in order to meet their needs and desires and, implicitly, to increase the economic efficiency of the activity of the producing entity. Therefore this study suggest that owners of SMS enterprises should considered it necessary to embark and establish an interval promotion for their business as its effect stipulates rapid business growth and expansion.
Related Project Materials
THE ROLE OF EARLY CHILDHOOD EDUCATION IN PROMOTING NUTRITION LITERACY
ABSTRACT: This research explores the role of early childhood education in promoting nutrition literacy among young children. Educating childre...
A Study on the personal factors Influencing Nigerian Consumer Buying Behavior
ABSTRACT
As seller are making efforts to understand the buying behavior of consumers, which will help their business make more profit, in...
VIOLATION OF HUMAN RIGHTS BY THE MILITARY REGIME
ABSTRACT
This study was carried out to examine the violation of human rights by the military regime. Specifically,...
THE ROLE OF TAX ACCOUNTING IN TAX-EFFICIENT SUPPLY CHAIN MANAGEMENT
Abstract: THE ROLE OF TAX ACCOUNTING IN TAX-EFFICIENT SUPPLY CHAIN MANAGEMENT
This study examines the role of tax accoun...
PERFORMANCE OF JAPANESE QUAILS (Coturnix coturnix japonica) FED DIETS CONTAINING DIFFERENT PROTEIN AND ENERGY LEVELS
ABSTRACT
A study which lasted 70 days was conducted to determine the performance of Japanese quails (Coturnix coturnix japonica) fed diet...
AN ASSESSMENT OF LIABILITIES OF OIL PRODUCING COMPANIES FOR OIL SPILLAGE IN NIGERIA
ABSTRACT
This project set out to examine the compensation of oil spill victims in the Nigerian oil industry. The compensation of these vi...
THE ROLE OF STRATEGIC PLANNING ON CORPORATE GOVERNANCE IN DANGOTE FLOUR MILL AT IKORODU, LAGOS STATE
Background of the study
Corporate governance plays a crucial role in shaping the strategic direction an...
DEVELOPMENT OF INSTRUCTIONAL MANUAL FOR TEACHING CRAFTS IN NATIONAL CERTFICATE IN EDUCATION HOME ECONOMICS PROGRAMME IN NORTH – WEST, NIGERIA
ABSTRACT
The study was carried out on development of instructional manual for teaching crafts in N.C.E Home Economics Programme in North-...
PEOPLE’S PERCEPTION ON THE IMPACT OF SOCIAL MEDIA IN MANAGING BRAND REPUTATION IN CRISIS
ABSTRACT
The aim of this study to examine People’s perception on the Impact of social media...
ANALYSIS OF THE IMPACT OF COURSE OF STUDY ON STUDENTS ATTITUDES TOWARDS ENTREPRENEURSHIP DEVELOPMENT IN NIGERIA (A STUDY OF HND II STUDENTS OF KADUNA POLYTECHNIC, KADUNA)
ABSTRACT
The study is an empirical work that attempted to investigate the backgrou...
