INFORMATION TECHNOLOGY AND THE CHANGING ROLE OF MASS MEDIA IN NIGERIA: A CASE STUDY OF NIGERIA TELEVISION AUTHORITY (NTA)
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ABSTRACT
In this study, the researcher examined the impact of information technology (IT) on media development in Nigeria. Towards this end, the researcher randomly selected 32 staff of Nigerian Television Authority (NTA), Benin Edo State to form the study sample. The 32 members of the study sample were given 32 copies of structured questionnaires to complete. Their responses were analyzed using percentages.
The analyses of the responses revealed the following findings.
- The use of IT resources had positively transformed to media/communication industry in Nigeria. Its areas of application in the industry include: News/Information gathering and dissemination, preparation of news items for publication and broadcasting and the express distribution of news items.
- The constraints/problems militating against the effective use of IT resources in Nigeria media industry include the following, unreliable power supply, incompetent human resources, unreliable telecommunication network and lack of adequate capital.
- These problems could be overcome through the provision of reliable power supply and telecommunication network, human resources development in the area of IT and the provision of adequate capital.
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