INFLUENCE OF N.T.A COMMERCIALS ON THE PRODUCT PROMOTION OF INDOMIE INSTANT NOODLES
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 3000
Abstract
Influence of commercial advertising on the product promotion of Indomie instant noodles. A study of the children of Emene community Enugu Focus on commercial advertising which is a potent way of attracting the minds of children towards products or services. This study is anchored on two theories which are the cognitive dissonance theory and diffusion of innovative theory. The cognitive dissonance explains how human beings are consistency and attempts to reduce their dissonance. Diffusion of innovative theory stipulates that when the right channel of communication is used among the members of a social system on innovation can be adopted. The survey research method was used. Simple random sampling for obtaining information from respondents, while the use of simple random percentage method was used for the date analysis. Findings indicates that consumers pay attention to commercial advertisement with interest and food then entertaining and informative.
Related Project Materials
IMPACT OF MARKETING STRATEGIES ON PATRONAGE PROFILE OF HOSPITALITY INDUSTRY
EXCERPT FROM THE STUDY
Defining marketing is a subject of much debate, publication, and importance. Baker stated, &ldquo...
AN ASSESSMENT ON THE IMPACT OF INDUSTRIALIZATION ON ECONOMIC GROWTH IN NIGERIA
ABSTRACT
The need for industrialization has become one of the problems facing Nigeria. Not with standing that industrial...
ASSESSMENT OF AVAILABILITY AND UTILIZATION OF ELECTRONIC MEDIA RESOURCES IN TEACHING ENGLISH LANGUAGE IN SENIOR SECONDARY SCHOOLS IN NIGERIA
Background to the Study
Electronics media are considered as important instrument in modern world in facilitating quality...
IMPACT OF GOVERNMENT EXPENDITURE ON NIGERIAN ECONOMIC GROWTH (1981 – 2010)
ABSTARCT
The work was on the impact of Government Expenditure on Nigeria Growth (1981 – 2010) dealing with secondary data from the...
IRONY AND THE IRONIC IN SELECTED YORÙBÁ TRAGIC PLAYS
ABSTRACT
Irony and the ironic , which are prominent features of Yorùbá tragic plays , are stylosituational elements used to draw attent...
CARE ECONOMY AND FEMALE LABOUR PARTICIPATION IN ABAKALIKI
Background of the study
One of the most striking phenomena of recent times has been the extent t...
COMPLIANCE AUDITS AND RISK ASSESSMENTS IN FIDUCIARY ACCOUNTING
COMPLIANCE AUDITS AND RISK ASSESSMENTS IN FIDUCIARY ACCOUNTING
Abstract: Compliance audits and risk assessments are fundamental com...
KNOWLEDGE ATTITUDE AND PRACTICE OF ELDERLY WOMEN TOWARDS MANAGEMENT AND PREVENTION OF HIGH BLOOD PRESSURE
Background of the study
High blood pressure is referred to as hypertension in medical terminology. When...
INVESTIGATING THE ROLE OF EARLY CHILDHOOD EDUCATION IN BUILDING ETHICAL BEHAVIOR
ABSTRACT: This study Investigated the Role of Early Childhood Education in Building Ethical...
THE IMPACT OF AGILE PROJECT MANAGEMENT ON PROJECT OUTCOMES
Abstract: This research investigates the impact of agile project management on project outcomes, with object...
