INFLUENCE OF ADVERTISING ON CONSUMER PURCHASING BEHAVIOR OF TOOTHPASTE BRANDS
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 3000
ABSTRACT
A television commercial, ad or TV spot is a compact short-term visual used by advertising to convey their messages to an audience through the electronic medium known as television. There is a hugely popular advertising medium in India. The purpose of the present study is to examine the effects of advertisement on consumer behavior on college students (N = 60).In addition to this consumer purchasing behavior towards toothpaste brands wre also checked our. These students are from PNBIIT, Gomti Nagar, Lucknow. This paper examines the role of advertisement towards purchasing behavior. A questionnaire has prepared to evaluate the effects of advertisement. The sample data has been collected from students, between 23-26 age group. As a whole five brands of toothpaste have been taken for the study, they are Colgate, Pepsodent, Oral-B, Sensodyne and Babool. Data collection were made in respect of how people connected with their advertisements. For result, frequency and percentage were used and presented in tabular format. These results exposed that advertisements help in choosing any particular brand and fluctuate consumers buying behavior. Results also revealed that consumers considered advertisement as a reliable source of knowledge as compared to others, (friend, neighbors, reference group) opinions. The most preferred brand’s ad is Colgate’s and second preferred brand’s ad is Pepsodent. Further, Oral-B’s ad effects more consumers than Sensodyne. Babool’s ad comes last
Related Project Materials
EFFECTS OF INSTRUCTIONAL MATERIALS ON THE ACADEMIC PERFORMANCE OF STUDENTS IN SECONDARY SCHOOLS
ABSTRACT
This research was carried out to analyse the effects of instructional materia...
AN ASSESSMENT OF AUDITORS' PERCEPTION OF ETHICAL CONSIDERATIONS DURING ENGAGEMENTS
AN ASSESSMENT OF AUDITORS' PERCEPTION OF ETHICAL CONSIDERATIONS DURING ENGAGEMENTS
This study aims to (1) evaluate auditors' awar...
THE ROLE OF INFORMATION SYSTEMS IN HEALTHCARE MANAGEMENT
Abstract: This study aimed to explore the role of information systems in healthcare management within organizations. The objectives were to investi...
THE EFFECT OF PARENTS BEHAVIOUR ON THE DISCIPLINARY ATTITUDE OF PRIMARY SCHOOL PUPIL. (CASE STUDY OF OWAN EAST LOCAL GOVERNMENT AREA AFUZE EDO STATE)
STATEMENT OF PROBLEM
Presently, the rate of misbehaviour among pupils is a...
THE CONTRIBUTION OF AGRICULTURE COOPERATIVE SOCIETIES TO FOOD PRODUCTION (A CASE STUDY SELECTED AGRICULTURAL COOPERATIVE SOCIETIES IN ENUGU NORTH LOCAL GOVERNMENT AREA, ENUGU STATE)
ABSTRACT
Modern form of Co-operative leaves their origin in the tension and opportunities created by industrialization...
IMPACT OF CUSTOMER RELATIONSHIP MANAGEMENT ON NON-CONSUMER CUSTOMER BUYING BEHAVIOR
All businesses and particularly financial institutions have been affected to some degree in what is happening in the global market place. Now, not...
THE READING DIFFICULTIES OF PUPILS USING PHONIC AND SYLLABIC METHOD
ABSTRACT
This study focused on improving the reading difficulties of pupils using phonic and sy...
THE IMPACT OF TRAINING AND DEVELOPMENT ON EFFECTIVE PERFORMANCE OF WORKERS IN THE PUBLIC SECTOR (A STUDY OF NIGERIA PORTS AUTHORITY)
ABSTRACT
This study examines the impact of Training and development on effective performance of workers in the public se...
THE EFFECT OF FORENSIC ACCOUNTING IN PUBLIC PROCUREMENT FRAUD INVESTIGATIONS
Abstract: THE EFFECT OF FORENSIC ACCOUNTING IN PUBLIC PROCUREMENT FRAUD INVESTIGATIONS
This research examines the impact of forensic acco...
DESIGN AND IMPLEMENTATION OF EXAMINATION SCHEDULING AND ALLOCATION SYSTEM
ABSTRACT
Scheduling lectures and practical timetables for a large...
