AN ASSESSMENT OF INFORMATION AND COMMUNICATION TECHNOLOGY (ICT) ON PERFORMANCE OF BROADCAST MEDIA ORGANISATION IN NIGERIA
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ABSTRACT
The purpose of embarking on this study is to provide a detailed assessment of Information and Communication Technologies (ICTs) on the performance of Broadcast media Organisation in Nigeria. The objectives were to thoroughly examine the relevance of the new ICTs, to evaluate the value, importance and quality of ICTs in Nigeria Broadcast Media Organisations. A total of 100 respondents were selected from the population; 50 from Enugu State Broadcasting Service and another 50 from those members of the public who have access to the media house. The stratified and simple random sampling techniques were used. The data generated were analyzed using simple descriptive and statistical tools such as simple Percentages, tabular Presentations and frequency distributions. Data gathered from the study were analyzed and interpreted using simple Percentage and tables. Also summary of findings, conclusion and recommendations were made on the study for further studies this include regular disbursement of monthly/quarterly subventions from the government to the media and the upgrading of operational equipments, engineering and communication gadgets, these are meant for policy formulation on the relationship between mass media and Information and Communication Technologies (ICTs), its assessment.
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