ABSTRACT
This study on Advertising as revenue survival strategy for mass media organization Nigeria is the subject of the work. The purpose was to identify the advertising effectiveness in mass media organization as a revenue generation to media establishment. Data was collected through questionnaire. From the total population of 300 staff. The study was carried out through simple random sampling, applying Yamane formular to determine the sample size. The result was analyzed using frequency distribution table and percentage, while the hypotheses were tested. The researcher found out that there is knowledge of advertisement effectiveness in media organization which helps to boast mass media organization. The study revealed that there are problems that hinder advertising in most of the media organization but going by this set back media organizations generate enough revenue for their survival. The researcher recommended among others that Advertising should be made more persuasive, Creative and dynamic. Advertising should be made to be more product match. Conclusively, advertising is very vital in attracting customers in mass media organizations and as well design strategic policy incorporating all the variables needed for effective advertising.
ABSTRACT
Ebola virus (EBV) is a deadly virus that has resulted in a number of deaths during its outbreaks in Africa in 2...
ABSTRACT
The conflict in customary law is a theme that permeates the history of colonialism in Nigeria...
ABSTRACT
The study was designed to examine the effect Of Covid-19 on the academic performance of second...
ABSTRACT
The focus of this study is to examine electoral malpractices on democratic consolidation...
Abstract: THE USE OF FORENSIC ACCOUNTING IN REGULATORY COMPLIANCE IN THE MANUFACTURING SECTOR
This research explores the...
Background Of The Study
Today’s business environment produces change in the workplace more sudden...
Background to the study
Land is a natural gift to humanity that serves as a basic resource for economic productio...
ABSTRACT
This research investigates THE IMPACT OF INTERNATIONAL ACCOUNTING FOR E-COMMERCE AND DIGITAL TRANSACTIONS, aiming to understand...
INTRODUCTION
The production of alcohol through fermentation has been known since antiquity, with the pr...
ABSTRACT
This study focused on the Impact of Supervision on the Management of Secondary Schools in North-East Geo-Political Zone, N...