ABSTRACT
This study on Advertising as revenue survival strategy for mass media organization Nigeria is the subject of the work. The purpose was to identify the advertising effectiveness in mass media organization as a revenue generation to media establishment. Data was collected through questionnaire. From the total population of 300 staff. The study was carried out through simple random sampling, applying Yamane formular to determine the sample size. The result was analyzed using frequency distribution table and percentage, while the hypotheses were tested. The researcher found out that there is knowledge of advertisement effectiveness in media organization which helps to boast mass media organization. The study revealed that there are problems that hinder advertising in most of the media organization but going by this set back media organizations generate enough revenue for their survival. The researcher recommended among others that Advertising should be made more persuasive, Creative and dynamic. Advertising should be made to be more product match. Conclusively, advertising is very vital in attracting customers in mass media organizations and as well design strategic policy incorporating all the variables needed for effective advertising.
ABSTRACT
The challenge identified by this research was the manner of collaterisation of credits by financial institutions. It was discove...
ABSTRACT
This research project is designed to critically assess the use of formwork design and construction of high rise bui...
ABSTRACT: The role of vocational education in supporting sustainable forestry practices is vital for the conservation and sustainable manageme...
ABSTRACT
This research was aimed at finding the effects of exercise on the academic performance of pupils in primary sch...
Abstract
This project has the aim of studying the fertility and Death rate in Nigeria. The study...
ABSTRACT
This study was carried out to determine the influence of entry grades in economics and financial accounting on colleges of educa...
ABSTRACT
The purpose of this study is to investigate the extent to which workload factors (such as working hours, class...
Background of the study
There is solid evidence that job loss is often followed by significant and long...
Background of the study
Cryptography has a long and intricate history that intertwines with the develop...