RADIO DRAMA AS A TOOL FOR SOCIAL CHANGE
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 5000
ABSTRACT
Radio is considered to be a very powerful tool for engendering community empowerment due to its capacity to cover wide audience and its easy and accessible nature. However, despite these qualities, empowerment programmes aired through radio often do not achieve their aim because media houses fail to include the target audience in all stages of designing messages intended for them. The aim of the study is to examine radio drama as a tool for social change, through effective participatory communication for community empowerment. The study seeks to determine the level through which audience are carried along when coming up with topics for Kalubale, a radio programme aired on Freedom Fm Kano; to evaluate the role of Kalubale in Fagge D2 and Mekiya communities of Fagge and Gabasawa local government areas of Kano state; to identify the factors that limit Kalubale programme from achieving community enpowerpment in FaggeD2 and Mekiya communities and to suggest ways through which the programme can be improved. The study is anchored on the Theory of Dialogic Communication by Paulo Freire(1970) who proposed that empowering people should not be seen as dissemination of information but rather participatory in all stages emanating from the people in the atmosphere of equality and respect for one another. The study employed both the qualitative and the quantitative research methods. Data for this study were generated from Questionnaire, Focused Group Discussion (FGD), Key Informant Interview (KII) and Documentary Observation. The targeted populations for the study are: Fagge D2 in Fagge Local government and Mekiya community in Gabasawa local government areas in Kano state. The findings of the study revealed that the target audiences are not consulted before designing topics for the programme. It was also discovered that the programme is aired during the period when the target audience are busy and as a result, they miss out of the programme because it is a live programme. Findings also revealed that the feedback mechanism is poor. Audience participation is low because Short Message Service (SMS) is the mode through which audience participate in the programme. It is recommended that audiences’ opinions be sampled before deciding on the topics to be discussed. The programme should be replayed so that audience who missed it when it was aired live will benefit from it. Other modes through which audience can participate and contribute to the programme should be devised aside SMS.
Related Project Materials
Evaluating the Role of Radio Broadcasts in Promoting Events in Ilorin East Local Government Area, Kwara State
Chapter One: Introduction
1.1 Background of the Study
Radio broadcasts have long been a truste...
Analysis of the Role of Bioinformatics in Understanding Genetic Predisposition to Hypertension: A Case Study of Nigerian Defence Academy, Kaduna State
Background of the Study
Hypertension, also known as high blood pressure, is a leading risk factor for cardiovascular diseas...
An investigation of the effect of grassroots mobilization on political participation: A case study of Ovia South-West Local Government Area, Edo State
Background of the Study:
Grassroots mobilization is a key strategy for enhancing political participation, especially in are...
A Study of the Effectiveness of Community-Based Elderly Fall Prevention Programs in Sokoto State
Background of the Study
Falls among the elderly are a major public health issue, often...
The impact of telemedicine adoption on healthcare delivery in Uyo Local Government Area, Akwa Ibom State.
Background of the study
Telemedicine has emerged as a transformative approach to healthcare delivery, offering remote acce...
An Evaluation of the Effectiveness of Malaria Rapid Diagnostic Tests in Nasarawa State
Background of the Study
Malaria remains one of the leading causes of morbidity and mortality in Nigeria, accounting for approximately 60%...
An evaluation of the effectiveness of online language learning platforms among secondary school students in Dutse North LGA, Jigawa State
Background of the study :
Online language learning platforms have emerged as innovative tools for enhancing linguistic competencies among...
An appraisal of mobile application features on customer retention in digital banking: a case study of Heritage Bank
Background of the Study
In the rapidly evolving digital banking landscape, mobile applications have become pivotal in driving customer re...
EFFECT OF INCOME INEQUALITY ON HEALTH OUTCOMES AND HEALTH-SEEKING BEHAVIOUR IN NIGERIA
ABSTRACT
During the periods of 1960s through 1980s, poor health outcomes (illness and deaths) resulting from strokes, hypertension, high...
An investigation of fiscal policy’s impact on business cycle fluctuations in Nigeria: A case study of Abuja
Background of the Study
Fiscal policy is a central tool for managing business cycle fluctuations in modern economies. In Nigeria, the per...
