EFFECTS OF TELEVISION ADVERTING IN CONSUMER BEHABIOUR
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 3000
ABSTRACT
This research is on the relevance of packaging in the marketing of consumer goods in Nigeria. We try to find out the packaging strategies, understand the meaning, possibilities advantages and effect of modern packaging structure in modern Nigeria market. This work coverers five chapter one deals with the introduction, background of study, statement of problems objective of the study, research questions etc chapter two originated with a literature review which talks about various approaches to the definition of packaging importance strategy social influence etc. chapter three deals with the research methodology, research design population of the study etc chapter four explained the presentation analysis of data and discussion of the findings. While chapter five is all about the summary of findings, research of the problem, recommendation, implication of the study and bibliography.
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