Abstract
This study examines the leverage effect of E-marketing on performance of commercial banks in Nigeria. The main objective is to investigate how the adoption of internet marketing enhances banking services in Nigeria. The study is a survey approach with sample of 180 respondents (employees & customers) drawn from four generation banks in the country, representing 65 percent of the total population (280). The data was analyzed using Descriptive Statistics and Chi-square to test the formulated hypotheses which revealed that the adoption of internet marketing has significantly enhanced customers’ banking services in Nigeria, particularly in the areas of improved patronage, on-time (effective) service delivery and reduced marketing costs. The study also found that internet marketing has created exciting new and cheaper ways to learn about and track customers, create products and services tailored to meet customer needs, distribute products more efficiently and communicate with potential customers effectively. Some recommendations were made; among the major recommendations is the need for all the barriers to effective internet marketing adoption such as poor connectivity, inadequate computers and ICT infrastructure, as well as cyber-crimes which constituted serious bottleneck to the overall success of banking operations in Nigeria should be addressed by managers and all stakeholders in the banking sector.
INTRODUCTION
Energy drinks are defined as beverages that include high concentrations of caffeine as well as other legal...
Abstract
The purpose of this research work is to examine critically, the role of communication on the development of var...
ABSTRACT
This research work assessed the Implementation of Universal Basic Education Programme in Junior Secondary Schools in Yobe State,...
Abstract
This research work is deliberately effort by the researcher to criti...
ABSTRACT
This study was carried out to examine the impact of technology changes in accounting professio...
ABSTRACT
This research work focuses on the “The role of mortgage institution in housing delivery in Nigeria. A cas...
THE INFLUENCE OF EMPLOYER BRANDING ON RECRUITMENT SUCCESS
The study investigates the influence of employer branding on recruitment succes...
ABSTRACT
This project work is to evaluate human trafficking among our youth in the society (a case study of Oredo Local...
Abstract
The problem of drug abuse has become a universal one, as it has extended beyond adult and urban settlers to now...
ABSTRACT
This study is a comparative analysis of academic performance of part-time and regular students of business education in federal...