ASSESSING THE LEVERAGE EFFECT OF E-MARKETING ON PERFORMANCE OF COMMERCIAL BANKS
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 3000
Abstract
This study examines the leverage effect of E-marketing on performance of commercial banks in Nigeria. The main objective is to investigate how the adoption of internet marketing enhances banking services in Nigeria. The study is a survey approach with sample of 180 respondents (employees & customers) drawn from four generation banks in the country, representing 65 percent of the total population (280). The data was analyzed using Descriptive Statistics and Chi-square to test the formulated hypotheses which revealed that the adoption of internet marketing has significantly enhanced customers’ banking services in Nigeria, particularly in the areas of improved patronage, on-time (effective) service delivery and reduced marketing costs. The study also found that internet marketing has created exciting new and cheaper ways to learn about and track customers, create products and services tailored to meet customer needs, distribute products more efficiently and communicate with potential customers effectively. Some recommendations were made; among the major recommendations is the need for all the barriers to effective internet marketing adoption such as poor connectivity, inadequate computers and ICT infrastructure, as well as cyber-crimes which constituted serious bottleneck to the overall success of banking operations in Nigeria should be addressed by managers and all stakeholders in the banking sector.
Related Project Materials
POVERTY AND ELECTORAL VIOLENCE IN NIGERIA
ABSTRACT
This study focuses mainly on the effect of poverty on electoral violence among youths...
THE IMPORTANCE FOR CREATION AND DEVELOPMENT OF GOOD SUPPLER RELATIONSHIP IN A COMPETITIVE MARKET
ABSTRACT
This is a research study on the importance for creation and development of good supplier relat...
AN ASSESSMENT ON THE RELATIONSHIP BETWEEN TEACHERS’ ATTITUDE AND STUDENTS’ ACADEMIC PERFORMANCE IN BUSINESS STUDIES
ABSTRACT
The study was a descriptive research design, which focuses on teachers and students from five...
THE ROLE OF INTERDISCIPLINARY STUDIES IN ENHANCING VOCATIONAL EDUCATION OUTCOMES
Abstract: The role of interdisciplinary studies in enhancing vocational education outcomes...
EFFECT OF SPLIT ATTENTION MULTIMEDIA PRINCIPLE AND COGNITIVE LOAD ON SENIOR SECONDARY SCHOOL STUDENTS’ RETENTION IN QUANTUM PHYSICS IN OGUN STATE NIGERIA
ABSTRACT
The use of multimedia instructions during teaching and learning of quantum physics is becoming popular to overcome the abstract...
EFFECT OF PRECIPITATION EFFECTIVENESS INDICES ON THE YIELD OF SOME SELECTED CEREAL CROPS IN SOKOTO STATE, NIGERIA
ABSTRACT
Agriculture in Nigeria is mainly dependent on rainfall which is variable in nature. Therefore, the need to have a full knowledge...
NEED FOR EFFECTIVE STORE ACCOUNTING IN AN ORGANIZATION
ABSTRACT
Organization may put the responsibility of store accountability on individual stock keeper or manager for the s...
INDUSTRIAL RELATIONS AS A STRATEGY FOR ENHANCING ORGANIZATIONAL PERFORMANCE IN PEUGEOT AUTOMOBILE NIGERIA LIMITED
ABSTRACT
The study emphasizes on the success and effectiveness of industrial relations towards enhancing organizatio...
THE IMPACT OF BIG DATA ANALYTICS ON VOCATIONAL TRAINING EFFECTIVENESS
ABSTRACT: The impact of big data analytics on vocational training effectiveness is transformative, providing data-driven insights to enhance e...
AWARENESS AND UTILIZATION OF ADOBE PHOTOSHOP TO TEACH PAINTING IN SENIOR SECONDARY SCHOOLS IN ABEOKUTA LOCAL GOVERNMENT OF OGUN STATE
BACKGROUND OF THE STUDY
In the last decade, computer technology has taken a giant leap forward in helping student...
