ASSESSING THE EFFECTIVENESS OF SOCIAL MEDIA ENTREPRENEURSHIP IN OUR CONTEMPORARY BUSINESS SOCIETY
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- NGN 3000
Abstract
The study examines the impact of social media on entrepreneurship development among users in Zamfara State of Nigeria. Social media have dominated Zamfara and the youths of the state have used different social media web sites such as Myspace, Twitter, Facebook, Instagram, YouTube and WhatsApp with increasing number of users. The study adopts survey research design and simple random sampling techniques to select 399 respondents across the 14 Local Government Area using Taro Yamane formula. The study adopts, simple percentage, normality test, reliability test and multiple regression. The findings reveal that social media impact significantly on entrepreneurship development among users in Zamfara state of Nigeria. Also, social media in terms of Facebook, WhatsApp and Instagram contribute significantly in realizing innovation and creativity among users in Zamfara state. The study concludes that YouTube does not contribute to entrepreneurship development in terms of creativity and innovation among users in state. The study therefore, suggests that social media in terms of Facebook, WhatsApp and Instagram should be encouraged among users in the state when it aids entrepreneurship development but should be discouraged when it is being used for fraudulent acts. The study also suggested that YouTube should be discourage in the society since users of the social media only concentrated on film without coping concern and use for entrepreneurship development in the state in term of developing products.
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