The Effect of Digital Influencer Discourse on Nigerian Syntax: A Comparative Study of Instagram and YouTube Content
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Background of the study
Digital influencers have reshaped language practices across social media, particularly affecting syntactic patterns in their content. In Nigeria, influencers on Instagram and YouTube craft discourses that blend traditional grammar with innovative syntax to engage diverse audiences (Ibrahim, 2023). Instagram content, characterized by concise captions and visual narratives, often features non-standard syntactic structures, while YouTube videos, with their longer formats, allow for more elaborate and dynamic language use. This study compares the syntactic innovations introduced by digital influencer discourse on these two platforms, exploring how stylistic choices, audience engagement, and platform affordances drive language change. It examines the interplay between formal language norms and creative expression, highlighting how influencers contribute to the evolution of syntax in Nigerian digital communication (Okafor, 2024). The research provides a detailed analysis of syntactic patterns, offering insights into the broader impact of digital media on language structure and cultural identity.
Statement of the problem
Although digital influencer discourse significantly impacts language use, there is limited comparative research on how influencers on Instagram and YouTube affect syntactic patterns in Nigeria. Existing studies often address influencer impact generally without dissecting the differences between platforms. This gap prevents a nuanced understanding of how platform-specific affordances and audience dynamics shape syntactic innovation, hindering the formulation of targeted strategies for language education and media literacy (Chukwu, 2023).
Objectives of the study
- To compare syntactic patterns in influencer discourse on Instagram and YouTube.
- To identify factors driving syntactic innovation in digital content.
- To assess the implications for traditional grammatical norms.
Research questions
- How do influencer syntactic patterns differ between Instagram and YouTube?
- What digital and cultural factors drive these syntactic changes?
- What impact do these innovations have on conventional syntax?
Significance of the study
This study is significant as it examines the role of digital influencers in shaping syntax in Nigerian online communication. The comparative analysis will provide valuable insights for educators, media professionals, and linguists interested in the transformative power of digital media on language.
Scope and limitations of the study
The study focuses exclusively on influencer discourse on Instagram and YouTube among Nigerian users; it does not cover other platforms or offline language practices.
Definitions of terms
- Syntax: The arrangement of words to create well-formed sentences.
- Digital Influencer: An individual who shapes public opinion through social media content.
- Comparative Analysis: Evaluation of differences between entities.
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