The Impact of Social Media on Nigerian Phonetic Articulation: A Case Study of TikTok Lip Sync Videos
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Background of the study
Social media platforms have redefined the way language is articulated, with digital performance playing a crucial role in phonetic innovation. In Nigeria, TikTok lip‑sync videos have emerged as vibrant sites where users experiment with pronunciation, intonation, and rhythm. These videos often feature exaggerated speech patterns, creative sound manipulations, and stylistic alterations that deviate from traditional phonetic norms (Ibrahim, 2023). TikTok’s interactive and fast-paced environment encourages users to adopt innovative audio techniques that not only enhance entertainment value but also influence everyday speech. As Nigerian youth engage in these lip‑sync challenges, new patterns of phonetic articulation are established, reflecting both local dialectal influences and global digital trends (Okafor, 2024). This study examines the impact of TikTok lip‑sync videos on phonetic articulation, analyzing how digital editing tools and performance styles contribute to phonetic variation. The research aims to document these emergent sound patterns and evaluate their implications for conventional phonetic models, offering insights into the dynamic interplay between digital media and spoken language (Adebayo, 2023).
Statement of the problem
Although TikTok lip‑sync videos are widely popular in Nigeria, research on their influence on phonetic articulation is limited. Existing studies tend to emphasize visual creativity rather than the nuanced changes in pronunciation and speech patterns induced by digital performance (Chukwu, 2023). This gap restricts our understanding of how technological affordances drive phonetic innovation and alter traditional articulation norms. Without a focused investigation, the broader implications of these phonetic changes for everyday communication remain poorly understood, impeding the integration of digital trends into established phonetic theories (Ibrahim, 2023).
Objectives of the study
- To analyze phonetic variations in Nigerian TikTok lip‑sync videos.
- To assess the role of digital editing tools in shaping pronunciation.
- To compare these variations with traditional phonetic norms.
Research questions
- How do TikTok lip‑sync videos affect phonetic articulation among Nigerian users?
- What digital tools contribute to these phonetic modifications?
- How do these changes compare to conventional speech patterns?
Significance of the study
This study is significant as it investigates the impact of TikTok on phonetic articulation in Nigeria, providing insights into how digital media reshapes speech sounds. The findings will benefit linguists and educators by contributing to updated phonetic models that reflect digital communication trends (Ibrahim, 2023).
Scope and limitations of the study
Limited to TikTok lip‑sync videos among Nigerian users; it excludes other social media platforms and offline phonetic practices.
Definitions of terms
- Phonetic Articulation: The production and modification of speech sounds.
- Lip‑Sync Videos: Videos in which users mimic audio content.
- Digital Phonetics: The study of speech sound patterns in digital communication.
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