The Impact of Social Media on Nigerian Phonetic Variation: A Comparative Study of TikTok Lip Sync Trends
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Background of the study
Social media platforms have revolutionized the way language is produced and perceived, especially in the realm of phonetics. In Nigeria, TikTok has emerged as a dominant platform where lip‑sync videos serve as a creative outlet for linguistic experimentation. Users often manipulate pronunciation, intonation, and stress patterns to enhance the performative aspect of their videos (Ibrahim, 2023). This phenomenon has led to notable phonetic variations that deviate from traditional speech norms. TikTok lip‑sync trends, with their inherent emphasis on sound and rhythm, foster an environment in which phonetic innovation is both celebrated and disseminated rapidly. These digital practices provide insights into how technological affordances can catalyze phonetic change by encouraging users to adopt, modify, and popularize new ways of articulating language. This study investigates the specific phonetic alterations observed in TikTok lip‑sync videos and compares these trends with traditional Nigerian phonetic patterns. By examining user interactions, audio effects, and contextual influences, the research aims to reveal the underlying processes that drive phonetic variation in digital media. The findings will contribute to our understanding of digital phonetics and the broader implications of media-driven language evolution (Okafor, 2024).
Statement of the problem
While TikTok lip‑sync videos are widely recognized for their creative impact, there is limited research on their influence on phonetic variation among Nigerian users. Existing studies often emphasize visual creativity and content virality, neglecting the specific phonetic changes induced by digital performance (Chukwu, 2023). This gap in the literature limits our understanding of how digital media platforms drive phonetic evolution. Without a focused investigation, the broader implications of these phonetic modifications on traditional speech patterns remain unclear, hindering efforts to integrate digital trends into established phonetic models (Adebayo, 2024).
Objectives of the study
- To analyze phonetic variations in TikTok lip‑sync videos among Nigerian users.
- To compare these variations with traditional Nigerian phonetic patterns.
- To identify digital and social factors driving these phonetic changes.
Research questions
- How do TikTok lip‑sync videos influence phonetic variation among Nigerian users?
- What specific phonetic changes are most prevalent in these videos?
- How do these digital practices compare to traditional phonetic norms?
Significance of the study
This study is significant as it explores the impact of TikTok lip‑sync trends on Nigerian phonetic variation, offering insights into how digital media shapes speech patterns. The findings will benefit linguists, educators, and media scholars by highlighting the transformative effects of digital communication on phonetics (Ibrahim, 2023).
Scope and limitations of the study
The study focuses solely on TikTok lip‑sync videos among Nigerian users, concentrating on phonetic changes. It does not extend to other social media platforms or offline speech, ensuring a targeted analysis of the specified phenomenon.
Definitions of terms
- Phonetic Variation: Differences in the production of speech sounds.
- Lip‑Sync Trends: Digital performances where users mimic spoken content.
- Digital Phonetics: The study of sound patterns in digital communication.
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