The Impact of Viral Digital Trends on Nigerian Pragmatic Markers: A Case Study of Twitter Retweet Patterns
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- NGN 5000
Background of the Study
Viral digital trends on Twitter have redefined how users convey subtle meanings through pragmatic markers—linguistic cues that manage conversational flow and signal social attitudes. In Nigeria, Twitter retweet patterns are a critical mechanism for disseminating content, and they often amplify pragmatic markers such as abbreviations, emoticons, and colloquial expressions. The retweet function not only facilitates rapid information spread but also reinforces specific pragmatic styles that reflect cultural values and social norms (Adebayo, 2023). This study explores how viral trends, driven by retweet behavior, impact the use and evolution of pragmatic markers in Nigerian digital communication. By analyzing retweet patterns associated with popular hashtags and trending topics, the research investigates how digital activism, humor, and satire influence pragmatic choices. This dynamic process reflects broader shifts in language use as users adapt to the fast-paced, participatory nature of Twitter, thereby contributing to a continuously evolving online discourse (Chukwu, 2024).
Statement of the Problem
Although viral trends on Twitter are known to influence language use, there is limited research focusing specifically on how these trends affect pragmatic markers in Nigerian digital discourse. The retweet function accelerates the spread of certain linguistic styles, yet the mechanisms through which this occurs remain underexplored. This gap hinders our understanding of how digital virality shapes language, particularly in the realm of pragmatic expression. Without systematic analysis, it is difficult to assess the broader implications of retweet-driven language change on social interaction and identity formation (Ibrahim, 2023).
Objectives of the Study
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To examine the use of pragmatic markers in retweeted content on Twitter.
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To analyze the impact of viral trends on the evolution of these markers.
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To evaluate the sociolinguistic implications of retweet-driven pragmatic variation.
Research Questions
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What pragmatic markers are prevalent in viral Twitter retweets?
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How do retweet patterns influence pragmatic marker usage?
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What are the sociolinguistic effects of these changes on Nigerian digital discourse?
Significance of the Study
This study is significant as it investigates the influence of viral digital trends on pragmatic markers in Nigerian online communication, providing insights into how retweet patterns drive linguistic change. The findings will enhance our understanding of digital pragmatics and inform models of language evolution in social media contexts, benefiting linguists and communication professionals (Adebayo, 2023).
Scope and Limitations of the Study
Limited to the topic only.
Definitions of Terms
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Pragmatic Markers: Linguistic cues that help manage conversation.
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Viral Digital Trends: Widely spread online content that shapes language use.
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Retweet Patterns: The behavior of sharing tweets on Twitter.
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