The Effect of Viral Hashtags on Nigerian Phonetic Variation: A Case Study of TikTok Lip Sync Trends
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Background of the study
Viral hashtags have not only galvanized social and political movements but also influenced the phonetic characteristics of digital communication in Nigeria. On TikTok, lip sync videos incorporate trending hashtags that prompt users to modify their pronunciation, intonation, and speech rhythm in innovative ways. Nigerian TikTok creators, often influenced by global trends, adapt these hashtags to create unique vocal styles that blend traditional accents with modern digital expressions (Adebayo, 2023). These phonetic variations emerge as users exaggerate or modify their speech to match the mood of the accompanying audio, resulting in distinctive patterns that deviate from standard pronunciation norms. The platform’s visual and auditory integration fosters a space where digital performance intersects with linguistic creativity. This study investigates how viral hashtags associated with TikTok lip sync trends drive phonetic variation, examining the interplay between digital media, cultural expression, and speech sound patterns (Ibrahim, 2024).
Statement of the problem
While TikTok lip sync trends have become immensely popular in Nigeria, there is limited research on their impact on phonetic variation. Existing literature tends to focus on the visual aspects of digital content, overlooking the auditory modifications that occur as part of viral hashtag phenomena. This gap in knowledge restricts our understanding of how digital media influences traditional phonetic patterns, calling for an in-depth investigation into the speech variations prompted by viral hashtags (Chukwu, 2024).
Objectives of the study
- To analyze phonetic variations in TikTok lip sync videos associated with viral hashtags.
- To compare these variations with conventional Nigerian speech patterns.
- To evaluate the socio-cultural influences driving these phonetic changes.
Research questions
- What phonetic variations are induced by TikTok lip sync trends?
- How do these variations differ from traditional pronunciation norms?
- What role do viral hashtags play in shaping these phonetic modifications?
Significance of the study
This study provides valuable insights into the relationship between digital media trends and phonetic innovation. By exploring TikTok lip sync videos, it contributes to our understanding of how viral content influences speech patterns in Nigeria (Adebayo, 2023).
Scope and limitations of the study
The study focuses exclusively on TikTok lip sync videos and does not consider other digital content or offline speech practices.
Definitions of terms
- Phonetic Variation: Differences in the articulation and sound patterns of speech.
- TikTok Lip Sync Trend: A viral digital phenomenon where users mimic audio content in creative ways.
- Viral Hashtag: A rapidly spreading hashtag that influences digital trends and language use.
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