The Impact of Viral Social Media Trends on Nigerian Linguistic Innovation: A Comparative Study of Instagram Memes
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Background of the study
Viral social media trends have increasingly become catalysts for linguistic innovation in Nigeria, particularly through the medium of Instagram memes. These memes combine visual artistry with creative text, leading to the rapid dissemination of new words, phrases, and syntactic constructions. Nigerian users leverage humor, satire, and cultural references to craft novel expressions that resonate across diverse audiences (Okeke, 2023). The comparative study of Instagram memes reveals how these viral trends facilitate language change by challenging traditional norms and encouraging experimentation. Memes often serve as a microcosm of broader linguistic shifts, reflecting changing social attitudes and digital literacy. The study investigates how meme language propagates innovations, influences everyday speech, and contributes to a dynamic digital lexicon. By comparing different meme genres and styles, the research aims to uncover the mechanisms behind viral linguistic innovation and its impact on Nigerian communication practices (Ibrahim, 2024).
Statement of the problem
Although viral memes are widely recognized as a source of linguistic innovation, there is limited empirical research on their role in shaping language in Nigeria. Existing studies often focus on the visual or humorous aspects of memes while neglecting their linguistic impact. This gap hinders a comprehensive understanding of how digital trends influence language change. The study seeks to address this deficiency by comparing linguistic innovations across various Instagram memes, thereby highlighting the broader implications for digital discourse (Chukwu, 2024).
Objectives of the study
- To analyze linguistic innovations present in Nigerian Instagram memes.
- To compare the linguistic features of memes across different genres.
- To assess the impact of viral trends on overall language evolution.
Research questions
- What novel linguistic features emerge from Instagram memes?
- How do these features vary across different meme styles?
- What role do viral trends play in driving linguistic innovation?
Significance of the study
This study is significant as it provides a comparative analysis of linguistic innovation driven by viral social media trends on Instagram, offering valuable insights into digital language evolution in Nigeria (Okeke, 2023).
Scope and limitations of the study
The study is limited to analyzing linguistic innovation in Instagram memes within Nigerian digital discourse and does not extend to other platforms or offline language practices.
Definitions of terms
- Viral Trend: A rapidly spreading digital phenomenon influencing language and behavior.
- Meme: A humorous digital artifact combining text and imagery.
- Linguistic Innovation: The creation of new language forms or modifications to existing ones.
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