The Effect of Viral Social Media Trends on Nigerian Phonetics: A Case Study of TikTok Lip Sync Videos
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Background of the study
Viral social media trends have reshaped the phonetic landscape of Nigerian speech, particularly through TikTok lip sync videos. These videos, which combine audio imitation with creative performance, drive phonetic variability by encouraging users to experiment with pronunciation, intonation, and speech rhythm (Adebayo, 2023). Nigerian TikTok users adapt global trends to local contexts, often blending indigenous accent features with modern vocal styles. This study examines how viral lip sync trends influence phonetic patterns by analyzing shifts in articulatory practices and acoustic properties. TikTok’s short-form, visually engaging content fosters rapid adoption of novel speech styles, challenging traditional phonetic norms and contributing to an evolving digital accent (Ibrahim, 2024). The research also investigates the social and cultural factors underpinning these phonetic innovations, including youth culture, digital identity, and media influence, thereby offering insights into the dynamic interplay between technology and spoken language (Okeke, 2023).
Statement of the problem
While TikTok lip sync videos are popular in Nigeria, there is limited research on their effect on phonetic variation. Most studies have focused on visual trends, neglecting the auditory dimension and its impact on pronunciation. This oversight hampers a comprehensive understanding of how viral trends influence phonetic practices in digital contexts. The study aims to fill this gap by systematically analyzing phonetic changes in TikTok lip sync videos, thereby clarifying the extent of social media’s impact on spoken language (Chukwu, 2024).
Objectives of the study
- To analyze phonetic variations in Nigerian TikTok lip sync videos.
- To compare these variations with traditional phonetic norms.
- To assess the sociocultural factors driving these phonetic innovations.
Research questions
- What phonetic variations are observed in TikTok lip sync videos?
- How do these variations differ from conventional Nigerian speech patterns?
- What social and cultural factors contribute to these phonetic changes?
Significance of the study
This study is significant as it elucidates the impact of viral social media trends on Nigerian phonetics through TikTok lip sync videos. The insights will inform linguistic research and digital media practices by illustrating how technology drives phonetic innovation (Adebayo, 2023).
Scope and limitations of the study
This study focuses exclusively on TikTok lip sync videos and their influence on phonetic variation in Nigeria. It does not extend to other digital content or offline speech.
Definitions of terms
- Phonetics: The study of the sounds of human speech.
- Lip Sync Video: A video in which users mimic audio content, often altering pronunciation.
- Viral Trend: A rapidly spreading digital phenomenon that influences behavior and language.
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