The Impact of Social Media on Nigerian Phonetic Variation: A Comparative Study of TikTok Lip Sync Trends
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Background of the study
Social media platforms have profoundly influenced the phonetic landscape of Nigerian speech, with TikTok lip sync videos serving as a prime example. These videos, where users mimic and creatively reinterpret audio content, result in noticeable phonetic variations such as accent shifts, altered intonation, and modified pronunciation patterns (Adebayo, 2023). TikTok’s visual and auditory format enables users to experiment with language in playful and innovative ways, reflecting both global trends and local dialectal influences (Ibrahim, 2024). As lip sync trends gain popularity, they contribute to a broader evolution of Nigerian phonetics by introducing novel articulatory styles and challenging traditional pronunciation norms. This study compares TikTok lip sync trends with established phonetic practices, investigating how digital media reshapes spoken language and contributes to linguistic diversity. The research further explores the socio-cultural factors behind these changes, including digital identity, youth culture, and the influence of popular media (Okeke, 2023).
Statement of the problem
While TikTok lip sync videos are widely recognized for their entertainment value, there is limited research on their impact on Nigerian phonetic variation. Current studies often emphasize the visual elements of TikTok content while neglecting the auditory dimension and its effect on pronunciation and accent. The lack of focused analysis on phonetic shifts in digital media creates a gap in understanding how these trends influence everyday speech patterns (Chukwu, 2024). This study seeks to address this deficiency by systematically comparing TikTok lip sync trends with conventional phonetic practices, thereby clarifying the extent to which social media drives phonetic innovation (Adebayo, 2023).
Objectives of the study
- To examine phonetic variations resulting from TikTok lip sync videos.
- To compare these variations with traditional Nigerian phonetic norms.
- To assess the socio-cultural factors influencing these phonetic changes.
Research questions
- What phonetic variations are observed in TikTok lip sync trends?
- How do these variations differ from conventional Nigerian speech patterns?
- What factors drive phonetic innovation on TikTok?
Significance of the study
This study is significant as it offers a comparative analysis of phonetic variation induced by TikTok lip sync trends in Nigeria. The findings will provide valuable insights for linguists and media researchers on how digital media influences spoken language, aiding in the development of updated phonetic models (Adebayo, 2023).
Scope and limitations of the study
This study focuses exclusively on TikTok lip sync videos and their impact on Nigerian phonetic variation. It is limited to digital content on TikTok and does not cover other social media platforms or offline speech.
Definitions of terms
- Phonetic Variation: Differences in speech sound patterns among speakers.
- TikTok Lip Sync Trend: A digital phenomenon where users mimic audio tracks in video format.
- Digital Media: Platforms and technologies used for online communication.
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