An Appraisal of TikTok Video Narratives on Nigerian Pragmatic Practices: A Case Study of Digital Storytelling
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Background of the study
TikTok’s rise as a digital storytelling platform has significantly influenced Nigerian pragmatic practices. Video narratives on TikTok do more than entertain; they serve as vehicles for conveying social norms, cultural values, and everyday pragmatic cues (Adebayo, 2023). Nigerian creators employ innovative narrative techniques that blend humor, irony, and local idioms to engage audiences while reflecting on social realities. These narratives challenge traditional forms of communication by using digital media affordances—such as short duration, visual effects, and background music—to reframe pragmatic interactions (Chukwu, 2024). The fusion of storytelling and pragmatic practice on TikTok mirrors broader shifts in communication where form and function converge in dynamic ways (Obi, 2023). As Nigerian users harness TikTok’s creative tools, they redefine how meaning is negotiated in public and private discourse. This phenomenon is particularly salient in the context of cultural identity, where digital narratives become a medium for both self-expression and social commentary. The study aims to document the evolving pragmatic practices influenced by TikTok narratives and to evaluate their impact on traditional Nigerian communication styles (Okafor, 2023). Through this investigation, the research contributes to the understanding of digital storytelling’s role in shaping pragmatic norms in a rapidly changing sociocultural landscape.
Statement of the problem
Although TikTok has become a popular medium for digital storytelling in Nigeria, its impact on pragmatic practices remains underexplored. Existing research has largely focused on visual and stylistic elements of TikTok videos, often neglecting how these narratives influence pragmatic aspects of communication (Adebayo, 2023). This gap leaves questions about the nature and extent of pragmatic shifts in Nigerian digital discourse unanswered. Without a comprehensive examination, it is challenging to understand the implications of these narrative practices on everyday interactions and cultural communication (Chukwu, 2024). Moreover, the evolving nature of digital storytelling requires updated empirical evidence to support theoretical models of pragmatics in digital contexts. This study addresses these issues by providing an in-depth analysis of TikTok video narratives and their effect on pragmatic practices among Nigerian users (Obi, 2023).
Objectives of the study
- To evaluate the influence of TikTok video narratives on Nigerian pragmatic practices.
- To identify the narrative techniques that drive pragmatic change in digital storytelling.
- To assess the cultural impact of these pragmatic shifts on Nigerian communication.
Research questions
- How do TikTok video narratives influence pragmatic practices among Nigerian users?
- What narrative techniques are most effective in driving pragmatic changes?
- What are the cultural implications of these digital storytelling practices?
Significance of the study
This study is significant as it sheds light on the transformative impact of TikTok video narratives on pragmatic practices in Nigeria. The insights will be valuable for scholars in digital communication and pragmatics, offering new perspectives on the intersection of media and cultural expression (Adebayo, 2023).
Scope and limitations of the study
The study is confined to analyzing TikTok video narratives within Nigerian digital storytelling practices. It does not extend to other social media platforms or offline pragmatic practices, ensuring a focused examination of the specified digital phenomenon.
Definitions of terms
- Pragmatic Practices: Methods of communication that involve the practical use of language.
- Digital Storytelling: The practice of using digital media to tell stories.
- Narrative Techniques: Creative methods used to structure and present stories.
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