The Effect of Digital Influencers on Nigerian Phonetics: A Case Study of TikTok Content
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style:
- Recommended for :
- NGN 5000
Background of the Study
Digital influencers have emerged as pivotal figures in shaping contemporary language practices, with TikTok serving as a prominent platform for such influence. In Nigeria, TikTok content created by digital influencers is increasingly recognized for its impact on phonetic trends. Influencers often employ distinctive pronunciations, intonations, and speech patterns that resonate with younger audiences, thereby setting new standards in phonetic expression (Okoro, 2023). Their creative use of language not only mirrors but also actively molds public speech norms. The study of these phenomena reveals a complex interplay between digital persona and linguistic innovation, where the hyper-visual and auditory nature of TikTok encourages phonetic experimentation and adaptation. This process is intertwined with issues of identity, social status, and cultural expression as influencers become role models for millions (Adenuga, 2024). The digital medium’s immediacy further accelerates the diffusion of these phonetic trends across diverse demographic groups. By examining TikTok content, this study explores how digital influencers contribute to phonetic shifts, offering insights into the mechanisms by which online media shape spoken language (Nwosu, 2023).
Statement of the Problem
Despite growing interest in digital influencer culture, there is limited research on the specific impact of TikTok influencers on Nigerian phonetics. Early observations indicate that influencers’ distinct speech patterns are rapidly adopted by their audiences, yet the underlying mechanisms of this influence remain underexplored. The gap in current research limits our understanding of how media-driven phonetic trends affect everyday speech practices and broader language evolution. This study addresses this deficiency by focusing on TikTok content, examining how digital influencers shape and disseminate phonetic innovations. Understanding these dynamics is essential for capturing the full scope of digital media’s role in modern linguistic change (Akinola, 2023). Without such investigation, the influence of digital media on phonetic evolution remains inadequately documented (Eze, 2024).
Objectives of the Study:
-
To examine the phonetic characteristics promoted by Nigerian TikTok influencers.
-
To analyze the audience’s adoption of these phonetic trends.
-
To assess the overall impact of digital influencer culture on Nigerian phonetics.
Research Questions:
-
What phonetic features are most prominent in TikTok influencer content?
-
How do followers adopt and adapt these phonetic features?
-
What is the broader impact of digital influencer culture on Nigerian phonetic practices?
Significance of the Study
This study is significant because it investigates the intersection of digital media influence and phonetic evolution in Nigeria. The findings will provide valuable insights for linguists and communication experts by elucidating the role of digital influencers in shaping modern phonetic practices. The research contributes to a deeper understanding of media-driven language change, offering implications for language teaching and media literacy programs (Obi, 2024).
Scope and Limitations of the Study:
Limited to the topic only.
Definitions of Terms:
-
Digital Influencer: An individual with significant online presence and impact on followers’ behaviors.
-
Phonetics: The study of the physical sounds of human speech.
-
TikTok Content: Short-form video content produced on the TikTok platform.
Related Project Materials
THE ROLE OF INNOVATION IN ADMINISTRATIVE TASKS
THE ROLE OF INNOVATION IN ADMINISTRATIVE TASKS
Abstract: This study explores the role...
An investigation of the relationship between student absenteeism and academic performance in primary schools in Argungu LGA, Kebbi State
Background of the Study :
Student absenteeism remains a persistent challenge in primary schools across Argungu LGA, Kebbi S...
The impact of oral tradition on the preservation of historical language forms in Yoruba
Background of the Study
Oral tradition has been central to the preservation of historical language forms in Yoruba culture...
The Impact of Financial Management Skills on Teacher Performance in Private Schools in Abuja
Background of the Study
Financial management is a critical aspect of running education...
AN APPRAISAL OF ACTIVITY-BASED COSTING FOR SUSTAINABILITY AND COST CONTROL IN NIGERIA'S MANUFACTURING SECTOR
Abstract: AN APPRAISAL OF ACTIVITY-BASED COSTING FOR SUSTAINABILITY AND COST CONTROL IN NIGERIA'S MANUFACTURING SECTOR
This study eva...
The impact of political violence on economic activities in local communities: A study of Okrika Local Government Area, Rivers State
Background of the Study:
Political violence has profound implications on the socio-economic fabric of communities, often le...
GROUND MAGNETIC AND GEOELECTRICAL PROSPECTING FOR GOLD MINERALISATION WITHIN TSOHO- GURUSU AREA OF MINNA, NIGER STATE, NIGERIA
ABSTRACT
Ground magnetic and geoelectrical resistivity methods were used to prospect for gold mineralisation within Tsoho-Gurusu area of...
The Effect of Mobile Applications on Tourist Experiences in Kaduna State
Background of the Study
Mobile applications (apps) have become a ubiquitous tool in mo...
An assessment of infrastructural deficits on economic development in Nigeria: Evidence from Plateau State
Background of the Study
Infrastructural development is a critical determinant of economic growth, yet many regions in Nigeria, particular...
The effect of exchange rate adjustments on Nigeria’s export performance: Evidence from the CBN (2000–2020)
Background of the Study :
Exchange rate adjustments serve as a critical monetary tool for influencing a country’s trade dynamics an...
