The effect of campaign promises on voter behavior in local elections: A study of Ijebu East Local Government Area, Ogun State
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Background of the study
Campaign promises play a crucial role in shaping voter behavior by setting expectations and influencing electoral decisions. In the Ijebu East Local Government Area, political candidates often make specific commitments aimed at addressing local issues, from infrastructure development to improved public services. These promises serve as a measure of accountability and provide voters with criteria for evaluating candidate credibility (Adepoju, 2023). However, discrepancies between campaign promises and actual policy implementation can lead to voter disillusionment and affect trust in political processes (Ola, 2024). This study examines the effect of campaign promises on voter behavior, investigating how these pledges influence voter perceptions, decision-making processes, and overall electoral outcomes. By analyzing campaign strategies and voter responses, the research aims to provide a comprehensive understanding of the dynamics between political promises and voter behavior in local elections (Bakare, 2023). The findings will contribute to enhancing campaign transparency and accountability in the political arena.
Statement of the problem
Despite the centrality of campaign promises in electoral politics, there is a paucity of research on how these promises influence voter behavior in the Ijebu East Local Government Area. Inconsistencies between declared promises and actual performance have raised concerns about voter trust and electoral integrity (Ajayi, 2023). Furthermore, the lack of empirical data on the direct relationship between campaign promises and voter decision-making complicates the understanding of electoral dynamics. This study seeks to address this gap by systematically investigating the impact of campaign promises on voter behavior and electoral outcomes.
Objectives of the study:
- To evaluate the impact of campaign promises on voter behavior.
- To assess the relationship between campaign promises and voter trust.
- To identify factors influencing the fulfillment of campaign promises.
Research questions:
- How do campaign promises affect voter behavior in the study area?
- What is the relationship between campaign promises and voter trust?
- What factors influence the fulfillment of campaign promises?
Research Hypotheses:
- H1: Campaign promises significantly influence voter behavior.
- H2: There is a positive relationship between campaign promises and voter trust.
- H3: Unfulfilled campaign promises negatively impact electoral outcomes.
Significance of the study
This study is significant as it provides insights into the role of campaign promises in shaping voter behavior, offering evidence-based recommendations to enhance campaign transparency and accountability. The findings will assist political stakeholders in designing more credible campaign strategies that build voter trust and improve electoral integrity in the Ijebu East Local Government Area (Oke, 2024).
Scope and limitations of the study:
The study is limited to examining the effect of campaign promises on voter behavior within the Ijebu East Local Government Area, focusing solely on local election dynamics without considering broader national electoral trends.
Definitions of terms:
• Campaign Promises: Commitments made by political candidates during election campaigns.
• Voter Behavior: The decision-making process of individuals when participating in elections.
• Electoral Outcomes: The results of the electoral process based on voter decisions.
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